Alliance Data Spins Off LoyaltyOne Into Public Company Loyalty Ventures

VeraData Holdings Merges With Avalon Consulting to Expand Omnichannel Nonprofit Fundraising Platform

May 3, 2026

Marketing & Advertising

VeraData Holdings and Avalon Consulting announced a merger that unites Avalon's strategic fundraising expertise with VeraData's Donor Science, Creative Science, and Media Science capabilities. The combined VeraData Group positions the parties to deliver an integrated omnichannel fundraising enterprise for nonprofit organizations, combining fundraising intelligence, creative strategy, and multi-channel execution under one structure.

Wellfit Technologies Acquires Launch Loyalty Division from Careington

May 6, 2025

Healthcare Services

Careington International Corporation has sold its Launch Loyalty division to Wellfit Technologies, enabling Careington to focus on its core businesses while Wellfit expands its membership-plan and provider solutions. Wellfit will retain the Launch Loyalty brand as "Launch Loyalty powered by Wellfit," adding over 1,000 office relationships and integrating Launch Loyalty's membership plan capabilities into its platform.

Liventus Acquires Sparkflow Data Analytics

September 18, 2024

Data & Analytics

Liventus, a Northbrook-based custom software development firm, has acquired Sparkflow Data Analytics to expand its data analytics and business intelligence capabilities. The acquisition brings Sparkflow's Power BI and data warehousing expertise and team (led by Steve Walker, with John Perry joining product development) into Liventus to enable enhanced service offerings, cross-selling, and innovation.

Xalles Holdings Acquires Private Loyalty Club Inc.

July 27, 2022

Marketing & Advertising

Xalles Holdings Inc. (OTC: XALL) will acquire Private Loyalty Club Inc. (PLC) in a share-exchange agreement, making PLC a wholly owned subsidiary of Xalles Financial Services Inc. PLC is based in Tampa, Florida and operates premium membership programs (Private Wine Club and Private Beauty Club) serving restaurants and merchants; Xalles says the acquisition will integrate PLC offerings with its Global Savings Network and payment/membership technology. The transaction was expected to close by July 31, 2022.

PartnerOne Acquires Activation, CVML and Loyalty Assets from Evolving Systems

January 5, 2022

Software

PartnerOne (Partner One Capital) has completed the acquisition of the Activation (Customer Acquisition and Network Services) and CVML & Loyalty (Marketing) business assets of Evolving Systems, Inc. The asset-sale (total consideration reported at $40 million) transfers those telecom-focused real-time digital engagement capabilities into PartnerOne's software portfolio while leaving Evolving Systems with proceeds and a reduced business scope.

New Capital Partners Makes Growth Investment in LoyaltyExpress

June 28, 2017

Cloud & SaaS

Private equity firm New Capital Partners has made a growth investment in LoyaltyExpress, a Woburn, Massachusetts-based provider of marketing automation and cloud-based CRM solutions for banks and mortgage companies. The capital will be used to accelerate product innovation, expand MarketingCentral and Salesforce offerings, and hire additional staff to support growth.