Blue Butterfly Acquires IndERA (Formerly Crystal Media)
March 13, 2026
Blue Butterfly announced it has acquired IndERA, a digital marketing, education, and events platform serving independent retailers across the United States. The acquisition combines IndERA’s marketing and training offerings (including Facebook and Instagram ads management) with Blue Butterfly’s retail operations, profitability strategy, and retail real estate advisory expertise.
- Buyers
- Blue Butterfly LLC
- Targets
- IndERA (formerly Crystal Media)
- Sellers
- Crystal Vilkaitis (IndERA founder)
- Platforms
- Industry
- Marketing & Advertising
- Location
- United States
- Transaction Type
- Buyout
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