Fixated acquires Ellify to expand in gaming and youth creator communities

January 23, 2026

Fixated, a content creator representation company, acquired Ellify, another creator representation firm with a strong presence in gaming and youth culture. The deal expands Fixated’s reach in gaming-focused creator communities (notably Roblox) and adds Ellify’s creator roster and brand partnership capabilities to Fixated’s creator monetization platform.

Buyers
Fixated
Targets
Ellify
Location
Canada
Transaction Type
Buyout

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