Fixated acquires Ellify to expand in gaming and youth creator communities
January 23, 2026
Fixated, a content creator representation company, acquired Ellify, another creator representation firm with a strong presence in gaming and youth culture. The deal expands Fixated’s reach in gaming-focused creator communities (notably Roblox) and adds Ellify’s creator roster and brand partnership capabilities to Fixated’s creator monetization platform.
- Buyers
- Fixated
- Targets
- Ellify
- Industry
- Marketing & Advertising
- Location
- Canada
- Transaction Type
- Buyout
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