Privy Acquires Sendlane to Strengthen Its Ecommerce Email and SMS Marketing Platform

Sinch Acquires Pathwire (Mailgun & Mailjet) from Thoma Bravo

September 30, 2021

Cloud & SaaS

Sinch AB has entered into a definitive agreement to acquire Pathwire — the owner of Mailgun, Mailjet and Email on Acid — from private equity firm Thoma Bravo for cash and shares, valuing the deal at roughly USD 1.9 billion enterprise value. The acquisition adds email delivery capabilities to Sinch's CPaaS platform, boosting its customer base and annualized revenue run rate while expanding its product set for developers and marketers.

SEDNA Acquires Email Automation Solution Shelly

June 27, 2022

Cloud & SaaS

London-based smart email platform SEDNA has acquired AI-driven email automation solution Shelly to expand its native automation capabilities and accelerate growth into the global logistics and freight forwarding market. The acquisition integrates Shelly's AI, pattern-matching and NLP automation into SEDNA's team inbox, enabling customers to automate repetitive email workflows and improve operational efficiency.

Redbrick Acquires Delivra

January 5, 2022

Cloud & SaaS

Victoria, British Columbia–based Redbrick has acquired Delivra, an Indianapolis/Carmel, Indiana–based provider of email and marketing automation. The acquisition adds Delivra’s email and SMS marketing capabilities to Redbrick’s portfolio (including Leadpages) to expand its suite of digital marketing and conversion tools for entrepreneurs and SMBs.

VoiceSage Acquires 2sms to Expand U.S. Presence

October 29, 2021

Cloud & SaaS

Dublin-based cloud communications provider VoiceSage has acquired Texas-based mobile messaging company 2sms to strengthen its presence in the U.S. market and expand its customer base. The deal brings 2sms's customers in financial services, education and retail into VoiceSage's platform and increases VoiceSage's global scale in conversational messaging and CPaaS offerings.

Recurly Acquires Redfast and Prive to Expand Subscription Commerce and Engagement

May 7, 2025

Cloud & SaaS

Recurly announced the acquisitions of Redfast and Prive to integrate real-time subscriber engagement and Shopify-first ecommerce subscription capabilities into its subscription management platform. The deals expand Recurly's offering across billing, payments, analytics, personalization, and physical-goods subscription commerce to help customers improve retention and grow ecommerce subscription revenue.

Constant Contact Acquires Moosend from Sitecore

June 6, 2025

Cloud & SaaS

Constant Contact has acquired Moosend, the email marketing and automation platform, from Sitecore to strengthen its presence in Europe and complement its SaaS marketing product suite. The deal will allow investment in Moosend's product portfolio and expand Constant Contact's capabilities for serving small businesses and marketing teams internationally; terms were not disclosed.