Merit Financial Advisors Acquires Safeguard Wealth Management

April 25, 2025

Merit Financial Advisors acquired Safeguard Wealth Management, a fully virtual financial planning firm, in a deal finalized April 25, 2025. The acquisition adds approximately $597 million of assets and enhances Merit's digital marketing and content capabilities through Safeguard's successful YouTube platform; Safeguard co-founders Eric Sajdak and Anthony Hellenbrand will join Merit.

Buyers
Merit Financial Advisors
Targets
Safeguard Wealth Management
Location
Wisconsin, United States
Transaction Type
Addon

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