BloomNation Acquires Floom to Expand into the U.K.

May 28, 2025

BloomNation, a U.S.-based florist-first technology platform, has acquired Floom, a U.K.-headquartered online marketplace for independent florists. The acquisition expands BloomNation’s geographic reach into Europe (the U.K.) and aims to broaden its product offering and support for local florists in the U.S., Canada and the U.K.

Buyers
BloomNation
Targets
Floom
Industry
E-Commerce
Location
England, United Kingdom
Transaction Type
Buyout

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