E-Commerce Acquisitions in 2025

Flight Centre Travel Group has acquired Iglu.com, the UK specialist online travel agent for cruise and ski holidays, in a purchase that represents a full exit for LDC (and minority co-investor Beauport Partners). Since LDC’s 2015 investment Iglu more than doubled in value to £122m, grew passenger volumes and headcount (to ~418 employees), and will continue to be led by CEO David Gooch under Flight Centre ownership.

Dresden-based Amazon agency Namox has joined the Remazing Group, expanding Remazing's marketplace services and adding roughly 40 client brands across household, fashion, fitness & nutrition, and home & garden categories. Remazing — a Hamburg-headquartered, PE-backed e-commerce platform (backed by IK Partners) — expects to realize capability and client synergies through shared technology, analytics and centralised functions.

Deck2 Capital, the family office led by Cover Genius co-founder Chris Bayley, has acquired Auto Europe as its first platform investment to kick off an approximately $400 million online travel agency (OTA) roll-up. Deck2 will modernize legacy OTAs using its fully owned operating partner Cove—bringing AI-driven pricing, operational automation and embedded insurance distribution to drive margin expansion and future add-ons.

The FNA Group, a Pleasant Prairie, Wisconsin-based manufacturer of pressure washers, pumps and outdoor power equipment, has acquired Allparts Equipment & Accessories Inc., a Michigan-based aftermarket parts distributor. The acquisition adds Allparts' replacement-parts catalog, technical support team and high-velocity fulfillment capabilities to FNA's aftermarket and distribution strategy to accelerate product availability and customer service.

Global investment firm The Carlyle Group has completed an ownership transition to acquire The Very Group, the operator of digital retailers Very and Littlewoods. International media group IMI remains a key stakeholder while the Barclay family exits, and the transaction is intended to strengthen The Very Group’s capital base and support further investment in technology and growth.

Logicbroker has acquired UK-based Virtualstock to expand its dropship and curated marketplace capabilities and create a larger global multi-party commerce network. The deal adds Virtualstock’s supplier network (processing over 8 million orders annually and £2 billion+ GMV) and customers such as Aldi, Argos and John Lewis, enhancing Logicbroker’s ability to serve enterprise retailers worldwide.

Praesidian Capital announced the successful exit of its tech-enabled e-commerce consumer products distribution business. The firm did not disclose the buyer, target company name, or transaction financials in the announcement and said it was pleased to realize the investment and thanked the management team.

Auction Technology Group (ATG) has acquired Chairish Inc., the San Francisco-based parent of Chairish and Pamono, for $85 million. The deal combines Chairish's fixed-price, design-focused marketplace with ATG's auction marketplaces to expand selection and sales channels in the global art, antiques and home-furnishings market.

Rokt has acquired Canal, a distributed commerce infrastructure platform, and will rebrand the product as Rokt Catalog to enable merchants to embed curated third‑party product assortments into checkout without handling inventory or logistics. Canal’s co‑founders will join Rokt’s product leadership as the company integrates the platform with Rokt Brain to expand capabilities and unlock new revenue opportunities across Rokt’s ecommerce products; terms were not disclosed.

KKR has made a strategic investment in SupplyHouse, a leading pure‑play e-commerce distributor of HVAC, plumbing, and electrical products, to support the company's long‑term growth and operational expansion. Financial terms were not disclosed; the partnership will leverage KKR's Ascendant Strategy to help SupplyHouse scale its operations, logistics network, and employee‑ownership initiatives.

Dexelance S.p.A. has signed a binding agreement to acquire a 65% stake in Mohd from Lifestyle Fund (the Quadrivio & Pambianco vehicle) and the Mollura family, with the Mollura family reinvesting and retaining a prominent role. Mohd, headquartered in Messina, Italy, is a leading multi-channel and e-commerce distributor of premium furnishings that grew from €28m in 2019 to about €70m in 2024, with 115 employees and an EBITDA of €7m.

BloomNation, a U.S.-based florist-first technology platform, has acquired Floom, a U.K.-headquartered online marketplace for independent florists. The acquisition expands BloomNation’s geographic reach into Europe (the U.K.) and aims to broaden its product offering and support for local florists in the U.S., Canada and the U.K.

Front Row has acquired Build in Amsterdam (BIA), a Shopify design and development agency, to expand its creative, Shopify and e‑commerce capabilities and deepen its presence in Europe. The acquisition brings BIA's client roster (including Mammut, Polaroid and Suitsupply) and recurring revenue model into Front Row's connected commerce platform.

Andie, the New York–based direct-to-consumer swimwear brand led by CEO Melanie Travis, has acquired California-based essentials label Richer Poorer from Francesca’s. The deal — Andie's first acquisition — folds Richer Poorer into Andie's e-commerce operations while keeping the brand standalone to drive cross-discovery, improve merchandising, and accelerate growth as Andie pursues a multi-brand, multi-category strategy.

Instacart has acquired Wynshop, a Fort Lauderdale–based provider of e-commerce solutions for grocers and retailers, to deepen its enterprise technology offerings and integrate Wynshop capabilities into Instacart’s Storefront Pro and other retailer-facing products. Wynshop will operate as a wholly owned subsidiary, and Instacart plans to bring its e-commerce, advertising, fulfillment, and in‑store solutions to Wynshop partners over time.

Paranovus Entertainment Technology Ltd. (NASDAQ: PAVS) completed the acquisition of controlling equity interests in Bomie Wookoo Inc., a New York–based e-commerce solutions and TikTok Shop services provider, in March 2025. The acquisition supports Paranovus’s strategic transformation toward AI-powered entertainment products and TikTok-related e-commerce capabilities.

Mytheresa (through MYT Netherlands Parent B.V.) has completed the acquisition of YOOX NET‑A‑PORTER (YNAP) from Richemont. The combined group will be consolidated under MYT Netherlands Parent B.V., renamed LuxExperience B.V. (trade name LuxExperience, ticker LUXE), and Richemont received 49,741,342 Mytheresa shares (≈33% post-issuance) in exchange for YNAP and its net cash position.

Forest Lane Capital, a family office-backed private investment firm, has acquired Simply Hydroponics, LLC to broaden its product offering, strengthen its e-commerce presence, and expand reach across commercial and enthusiast growers. Blue River Financial Group served as advisor to Forest Lane Capital on the transaction.

Bangladesh-based ShopUp and Gulf-based Sary have merged to form SILQ Group, creating a large B2B commerce platform across the Gulf and Emerging Asia. The merger is backed by a $110 million Series C round led by Sanabil Investments and Valar Ventures with participation from multiple global and regional investors; the combined group will operate branded businesses regionally and launch SILQ Financial for embedded financing.

Trove, a leader in branded resale and trade-in solutions, has acquired German resale platform reverse.supply to establish a European headquarters in Berlin and accelerate its global platform rollout. The deal combines Trove's technology and 3PL network with reverse.supply's local market expertise and client roster, enabling Trove to offer expanded resale, returns processing, repair, and marketplace integrations across Europe and the UK.

NextTrip completed the acquisition of the remaining 51% stake in luxury online travel agency Five Star Alliance, making NextTrip the sole owner. The deal will integrate Five Star Alliance's inventory and expertise to bolster NextTrip's luxury travel offerings and support growth across B2C and B2B travel segments.

S5 Equity, a Southern California private investment firm, has acquired Heartland America, a discount catalog and online direct-to-consumer retailer based in Chaska, Minnesota. The deal is a strategic bolt-on to S5 Equity’s portfolio company Hammacher Schlemmer to capture synergies across distribution, marketing and sales; financial terms were not disclosed.

Second Mountain Holdings, LLC acquired EmergencyKits.com, a Simi Valley-based e-commerce provider of emergency preparedness kits and supplies. The acquisition, led by Second Mountain manager Chris Farkas, is intended to support product-line expansion, supply-chain optimization and enhanced online customer experience as EmergencyKits.com scales under new ownership; the founder James Shea facilitated the sale.

Passport, a Palo Alto-based international e-commerce solutions provider, has acquired Brand Access to integrate in-country fulfillment enablement and marketplace management into its Passport Global offering. The deal expands Passport's capabilities for helping DTC brands scale into markets such as Canada, the UK, the EU and Australia by combining cross-border logistics, localization, and managed local-market services.

Kian Capital Partners completed a platform acquisition of Eden Brothers, a digitally-native e-commerce retailer of flower bulbs, seeds and gardening products headquartered in Asheville, North Carolina. Founder Sabine Randon will retain a significant ownership stake and remain CEO while Kian supports product and channel expansion, digital growth and potential add-on acquisitions.

Creador, a private equity firm focused on South and Southeast Asia, has acquired a controlling stake in MG Group, a Jakarta-headquartered B2B hospitality marketplace. The investment positions MG Group to accelerate global expansion by leveraging its MG Jarvis microservices platform, a network of over 350,000 accommodation suppliers and 8,000 global buyers, and strong recent growth.