Andie Acquires Richer Poorer

May 13, 2025

Andie, the New York–based direct-to-consumer swimwear brand led by CEO Melanie Travis, has acquired California-based essentials label Richer Poorer from Francesca’s. The deal — Andie's first acquisition — folds Richer Poorer into Andie's e-commerce operations while keeping the brand standalone to drive cross-discovery, improve merchandising, and accelerate growth as Andie pursues a multi-brand, multi-category strategy.

Buyers
Andie
Targets
Richer Poorer
Sellers
francesca’s
Industry
E-Commerce
Location
California, United States
Transaction Type
Buyout

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