Andie Acquires Richer Poorer
May 13, 2025
Andie, the New York–based direct-to-consumer swimwear brand led by CEO Melanie Travis, has acquired California-based essentials label Richer Poorer from Francesca’s. The deal — Andie's first acquisition — folds Richer Poorer into Andie's e-commerce operations while keeping the brand standalone to drive cross-discovery, improve merchandising, and accelerate growth as Andie pursues a multi-brand, multi-category strategy.
- Buyers
- Andie
- Targets
- Richer Poorer
- Sellers
- francesca’s
- Industry
- E-Commerce
- Location
- California, United States
- Transaction Type
- Buyout
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