Forest Lane Capital Acquires Simply Hydroponics

West Lane Capital and J.P. Morgan PE Acquire Majority Stake in Simply Organic Beauty

September 2, 2021

Consumer Products

West Lane Capital Partners, in partnership with J.P. Morgan Asset Management's Private Equity Group, has acquired a majority interest in International Hair and Beauty Systems LLC d/b/a Simply Organic Beauty in a majority recapitalization. Founder Scott Mitchell remains a significant shareholder and will continue as CEO; the investment will support Simply Organic's growth and expansion of its professional-focused organic beauty platform and P2C referral network.

GrowGeneration Corp. Acquires HGS Hydro

July 28, 2021

Retail

GrowGeneration Corp. signed an asset purchase agreement to acquire HGS Hydro, the third-largest chain of hydroponic garden centers in the U.S., adding six existing Michigan stores (with a seventh opening soon). The acquisition will increase GrowGeneration's Michigan footprint and bring its total store count to 65, and is expected to close before GrowGeneration's fiscal year-end 2021.

GrowGeneration Acquires Assets of H2O Hydroponics (Lansing, MI)

June 17, 2020

Retail

GrowGeneration Corp. purchased substantially all assets of H2O Hydroponics, LLC to open a new 15,000 sq. ft. super hydroponic garden center in Lansing, Michigan that will operate as a retail/commercial location and fulfillment center. The acquisition expands GrowGeneration’s Michigan footprint and supply-chain capabilities; management expects the consolidated Lansing location to generate over $7.0 million in sales (H2O reported ~ $4.0 million in 2019).

Fairway Acquires Simply Green to Expand in Atlanta

June 12, 2025

Environmental Services

Fairway has acquired Simply Green, a lawn care business founded in 2004, to expand its footprint into the Atlanta market. Simply Green's founder Don Smith said the company chose Fairway for cultural fit, and Greg Clendenin and The Clendenin Consulting Group served as financial advisor to Simply Green.

GrowGeneration Corp. Acquires St. Louis Hydroponic Company

November 7, 2022

Retail

GrowGeneration Corp. (GrowGen) acquired St. Louis Hydroponic Company, a leading hydroponic retail store in St. Louis, Missouri, and began operating the location under the GrowGeneration name on November 7, 2022. The acquisition expands GrowGen's retail footprint and establishes a presence in Missouri ahead of the state's newly approved adult-use market.

Hydrobuilder Holdings Acquires New England Hydroponics

January 4, 2022

Retail

Hydrobuilder Holdings LLC acquired New England Hydroponics, adding five retail locations and warehouse capacity in Massachusetts and Maine and marking Hydrobuilder’s entry into the Northeastern U.S. The acquisition expands Hydrobuilder’s omnichannel footprint to 22 retail locations and 9 warehouses and is intended to accelerate growth in the Commercial and retail CEA (controlled-environment agriculture) markets.