West Lane Capital and J.P. Morgan PE Acquire Majority Stake in Simply Organic Beauty
September 2, 2021
West Lane Capital Partners, in partnership with J.P. Morgan Asset Management's Private Equity Group, has acquired a majority interest in International Hair and Beauty Systems LLC d/b/a Simply Organic Beauty in a majority recapitalization. Founder Scott Mitchell remains a significant shareholder and will continue as CEO; the investment will support Simply Organic's growth and expansion of its professional-focused organic beauty platform and P2C referral network.
- Buyers
- West Lane Capital Partners LLC, J.P. Morgan Asset Management's Private Equity Group
- Targets
- International Hair and Beauty Systems LLC (d/b/a Simply Organic Beauty)
- Industry
- Consumer Products
- Location
- Florida, United States
- Transaction Type
- Recapitalization
Explore More
Related Acquisitions
-
West Lane Capital Partners Acquires Beauty Bakerie
July 10, 2024
Consumer Products
Los Angeles-based private equity firm West Lane Capital Partners has acquired Beauty Bakerie, the cosmetics brand founded by Cashmere Nicole. The deal adds Beauty Bakerie to West Lane’s beauty and wellness platform to support product innovation, distribution expansion and continued brand growth; terms were not disclosed.
-
Forest Lane Capital Acquires Simply Hydroponics
April 15, 2025
E-Commerce
Forest Lane Capital, a family office-backed private investment firm, has acquired Simply Hydroponics, LLC to broaden its product offering, strengthen its e-commerce presence, and expand reach across commercial and enthusiast growers. Blue River Financial Group served as advisor to Forest Lane Capital on the transaction.
-
West Lane Capital Partners Acquires SEVEN Haircare
April 3, 2024
Consumer Products
West Lane Capital Partners LLC, a Los Angeles-based private equity firm, has acquired the SEVEN haircare brand from Proctor Lane Investments. SEVEN, based in Seattle, Washington, is a professional hair care line sold to salon professionals and consumers; West Lane said the investment will support product and line expansion and broader growth initiatives.
-
Nexus Capital Management LP Makes Strategic Growth Investment in Sky Organics
May 13, 2021
Consumer Products
Nexus Capital Management LP completed a strategic growth investment in Sky Organics, a family-owned natural and certified organic personal care brand. Nexus said it will increase marketing investments and support the company's growth and distribution expansion for its clean-beauty product lines.
-
West Lane Capital Partners Acquires Majority Stake in Fantasy Files Group
May 16, 2019
Consumer Products
West Lane Capital Partners LLC has acquired a majority stake in Fantasy Files Group LLC, a California-based developer, manufacturer and distributor of specialty cosmetic products (brands include Blossom, Blue Cross and Savina). Founders Ron Tinero and Mark Friedman will remain as executives and shareholders; West Lane said it will work with management to expand distribution channels domestically and internationally and launch new products.
-
P&G Beauty (Procter & Gamble) Acquires Mielle Organics
January 12, 2023
Consumer Products
P&G Beauty, a division of Procter & Gamble, is acquiring Mielle Organics, the textured hair care brand founded by Monique and Melvin Rodriguez, with the deal pending regulatory approval. Berkshire Partners has sold its stake in Mielle; the brand will operate as an independent subsidiary led by its founders and both P&G and Mielle have committed $10 million each to the Mielle Cares charity to expand community impact.
Track M&A activity that matters to you
Get real-time deal alerts, build buyer lists with AI, and access our full acquisition database. Start your free trial today.