West Lane Capital Partners Acquires Beauty Bakerie

West Lane Capital Partners Acquires Mented Cosmetics

April 26, 2024

Consumer Products

West Lane Capital Partners has acquired Mented Cosmetics and will merge the brand into its Blooming Brands platform. Terms were not disclosed; West Lane said it will support Mented's relaunch (planned for summer 2024), distribution and product development while co-founder KJ Miller remains on board in an interim role.

West Lane Capital and J.P. Morgan PE Acquire Majority Stake in Simply Organic Beauty

September 2, 2021

Consumer Products

West Lane Capital Partners, in partnership with J.P. Morgan Asset Management's Private Equity Group, has acquired a majority interest in International Hair and Beauty Systems LLC d/b/a Simply Organic Beauty in a majority recapitalization. Founder Scott Mitchell remains a significant shareholder and will continue as CEO; the investment will support Simply Organic's growth and expansion of its professional-focused organic beauty platform and P2C referral network.

West Lane Capital Partners Acquires SEVEN Haircare

April 3, 2024

Consumer Products

West Lane Capital Partners LLC, a Los Angeles-based private equity firm, has acquired the SEVEN haircare brand from Proctor Lane Investments. SEVEN, based in Seattle, Washington, is a professional hair care line sold to salon professionals and consumers; West Lane said the investment will support product and line expansion and broader growth initiatives.

Brentwood Associates Makes Strategic Growth Investment in Pacifica Beauty

January 28, 2022

Consumer Products

Brentwood Associates has made a strategic growth investment in Pacifica Beauty and joined with the company to accelerate its omnichannel and international expansion. The investment coincides with the appointment of Nathalie Kristo as CEO and a leadership reorganization intended to scale the brand’s DTC, retail, and global distribution efforts.

Sandbridge Capital Makes Minority Investment in U Beauty

June 10, 2022

Consumer Products

Sandbridge Capital, a Los Angeles-based growth equity firm, took a minority stake in U Beauty, the premium skincare brand founded by Tina Craig and Katie Borghese. The undisclosed investment will fund new product category launches and accelerate sales online and in retailers (U Beauty sells at over 100 retailers and expected revenues were cited at ~$15M in 2022).

Cooper Consumer Health Acquires Lashilé Beauty

November 8, 2021

Consumer Products

Cooper Consumer Health appointed Bart Meermans as CEO and agreed to acquire French nutraceutical company Lashilé Beauty, a market leader in gummy dietary supplements in France. The deal is a bolt-on to Cooper's platform (which is PE-backed by investors including CVC, Avista Capital Partners and Charterhouse) and the Lashilé founders will become shareholders in Cooper to support international roll-out and digital growth.