Consumer Products Acquisitions in 2024

USANA Health Sciences acquired a 78.8% controlling stake in Hiya Health Products, LLC for approximately $205 million in cash, closing December 23, 2024. The acquisition expands USANA's direct-to-consumer presence in the children's health and wellness market and is expected to be accretive to USANA's 2025 adjusted EBITDA.

Consortium Brand Partners (CBP), in strategic partnership with American Exchange Group, acquired Jonathan Adler, the New York–based home décor, furniture and lifestyle brand, closing the transaction on December 23, 2024. Founder Jonathan Adler will remain Founder and Chief Creative Officer as the buyer partners plan to expand the brand’s retail, wholesale and international footprint.

General Mills completed the purchase of Whitebridge Pet Brands' North American premium cat feeding and pet treating business from NXMH for $1.45 billion. The deal includes the Tiki Pets and Cloud Star brands, generated about $325 million in trailing retail sales, and transfers two manufacturing facilities in Joplin, Missouri to General Mills; NXMH retains Whitebridge's European business.

Harbour Group has acquired Senproco, LLC and Groomer's Choice Pet Products, LLC, a Sioux Falls-based manufacturer and wholesale distributor of pet grooming supplies. Terms were not disclosed; founder Dan Dressen indicated he will retain a meaningful ownership position while partnering with Harbour Group to drive growth and operational improvements.

Helen of Troy Limited has completed its acquisition of Olive & June, LLC, an omni-channel nail care brand founded in 2013. The deal was funded in part by a $235.0 million revolving borrowing under Helen of Troy's credit agreement and is expected to be immediately accretive to Helen of Troy's revenue growth, margins, and adjusted EPS.

Salt Creek Capital has acquired Eight One Int'l d/b/a Carrie Amber Intimates, a designer, manufacturer and wholesaler of women’s intimate apparel headquartered in El Monte, California. The private equity firm will partner with CEO Vinh Luong and existing management to accelerate growth initiatives and expand the company’s market presence in the off-price and broader women's intimates channel; Caryn Lerner and Greg Shugar have joined the board as operating advisors.

BIC has acquired 100% of Tangle Teezer, the London‑headquartered premium detangling haircare brand, for approximately €200 million. The deal gives BIC exposure to a fast‑growing, profitable consumer haircare business (estimated ~€70m net sales in 2024) and aims to leverage BIC's commercial and supply‑chain capabilities to accelerate Tangle Teezer's growth; Tangle Teezer had been owned by Mayfair Equity Partners since 2021.

Icon Luxury Group and CP Brands Group have acquired Thomas Pink, the British luxury clothing brand. The joint venture plans to relaunch and expand the Thomas Pink retail footprint globally (including additional UK stores beyond the Jermyn Street flagship) and pursue licensing deals across categories such as fragrances and eyewear.

StarPics, the trading-card company founded by Gareb Shamus, has completed its acquisition of the BAM! brand from founder Adam McArthur. The deal brings BAM!'s community of collectors and curated autographed-product expertise into StarPics as it launches its CGC Signature Series card drops and expands its footprint in the autographed collectibles market.

Rhino-Rack, a brand within Clarus Corporation, has acquired certain assets of RockyMounts, a Boulder, Colorado-based maker of bicycle transport products. The transaction, funded with cash on hand and with terms undisclosed, will integrate RockyMounts into Rhino-Rack’s Colorado facility while founder Bobby Noyes will remain on the innovation team to support product development and expansion into U.S. and Australian markets.

Mace Security International, Inc. completed a going-private merger effective December 6, 2024, under which Merger Sub merged into the company and the company became wholly owned by W Electric Intermediate Holdings, LLC. Each outstanding share (other than excluded or dissenting shares) was cancelled in exchange for $0.015777 in cash per share, with potential additional contingent consideration; Charles A. Gaddis was appointed Stockholders' Representative.

Organigram Holdings Inc. acquired 100% of Motif Labs Ltd. for $90 million upfront consideration (C$50M cash and C$40M in Organigram common shares) plus up to C$10M contingent share consideration. The acquisition gives Organigram #1 market share in the Canadian recreational cannabis market, adds Motif's extraction and high‑volume vape/IPR manufacturing capabilities and a Southwestern Ontario distribution hub, and is expected to deliver >C$10M of cost synergies over ~24 months.

Pins & Aces, a Denver-based premium golf accessories brand, has acquired Edel Golf, a Colorado-based maker of custom-fitting golf clubs and equipment. The deal brings Edel's club-fitting technology and product lines into Pins & Aces' portfolio while maintaining both brands and leadership roles (Doug Coors remains chairman; Rocky Hansler continues as Edel President).

Haier Smart Home Co., Ltd. has completed the acquisition of Electrolux South Africa Proprietary Limited (Kwikot) from Electrolux Group for ZAR 2.45 billion. The deal adds Kwikot's leading South African water-heating manufacturing, distribution and after-sales capabilities to Haier, accelerating the company's expansion into the South African and broader MEA appliance market.

Dunes Point Capital, LP (via Dunes Point Capital Fund III) has acquired Kravet, LLC, a Woodbury, New York–based leader in to‑the‑trade home furnishings. Kravet operates global showrooms, distribution centers and a manufacturing site, employs approximately 870 people, and the Kravet family will remain a significant shareholder; debt financing was provided by Twin Brook Capital Partners and Lord Abbett.

Thule Group has completed the acquisition of Quad Lock, a Melbourne-based market leader in performance phone mounts, for AUD 500 million (cash and debt free). The deal (signed with Quadrant Private Equity, two founders and other minority shareholders of Key TopCo Pty Ltd) was completed on December 4, 2024 and is expected to be accretive to Thule's earnings; Quad Lock reported approx. SEK 1.4 billion in revenues for the 12 months ended Aug 31, 2024 with a ~25% EBITDA margin.

Accel Entertainment, Inc. acquired Fairmount Holdings, owner of the FanDuel Sportsbook & Racetrack in Collinsville, Illinois, for approximately 3.45 million shares of Accel Class A-1 common stock. The deal adds a single-site racetrack, three OTB locations, a master sports betting license (in partnership with FanDuel) and a legislatively authorized casino development opportunity to expand Accel's locals gaming footprint.

Inflexion, a European mid-market private equity firm, has invested in Nodor Group — the UK-based owner of premium darts brands including Winmau and Red Dragon. The investment (from Inflexion's Buyout Fund VI) will support geographic and channel expansion, product development and technology initiatives as Nodor scales its global consumer and retail business.

Highlander Partners, a Dallas-based private investment firm, has acquired The Ergo Baby Carrier, Inc. (Ergobaby) from Compass Diversified (NYSE: CODI). Ergobaby, a Los Angeles–based global leader in premium baby carriers with roughly 170 employees and distribution in over 75 countries, will be positioned for growth under Highlander's buy-and-build strategy; terms were not disclosed.

Digital Artistry, a New Jersey-based marketing and e-commerce agency, has acquired Croton Watches, a legacy timepiece brand founded in 1878. The deal brings Croton's e-commerce-first retail operation (over $40 million in annual revenue) under Digital Artistry's ownership with founder David Mermelstein remaining as Chairman to guide product design.

Prosourcefit, a Pilot Wave Holdings portfolio company, has acquired Hyggelight, a small premium candle brand known for its sustainable "Growing Candle" product. The add-on expands Prosourcefit's lifestyle and wellness product offering and will leverage Prosourcefit's and Pilot Wave's capabilities to scale Hyggelight.

Bose Corporation has acquired McIntosh Group, the parent company of luxury audio brands including McIntosh and Sonus faber, from Highlander Partners. The deal (consummated November 15, 2024) expands Bose’s premium product portfolio and opens opportunities to grow its in‑car and high‑end audio offerings.

KKR & Co. Inc. completed the acquisition of Varsity Brands from Bain Capital and Charlesbank Capital Partners in August 2024 in a deal reported at approximately $4.75 billion. Varsity Brands, a Dallas-based platform (including BSN SPORTS and Varsity Spirit) that provides team-sports apparel, equipment and event services, employs more than 7,200 people and later launched a broad-based employee ownership program.

SNDL Inc. completed the acquisition of Indiva Limited's business and assets through a court-approved transaction under the Companies' Creditors Arrangement Act (CCAA). The deal, valued at an estimated $22.7 million in consideration (primarily a credit bid of Indiva's indebtedness plus cash to repay priority claims), adds Indiva's London, Ontario production facility and a portfolio of edibles brands and SKUs to SNDL's operations to expand its infused edibles capabilities.

A. O. Smith Corporation completed the acquisition of Pureit, Unilever’s residential water purification business, for approximately $120 million. The deal brings Pureit’s presence across India and other emerging markets into A. O. Smith’s portfolio and is intended to expand the company’s premium water treatment product offerings and e-commerce distribution footprint.

Inspired Beauty Brands, Inc. has acquired Fix Your Lid, a U.S.-made men’s grooming and styling products brand owned by HBB Consumer Products LLC. The acquisition brings the Fix Your Lid brand into IBB’s consumer beauty portfolio to expand its presence in the men’s grooming category; the seller was HBB Consumer Products LLC and owner Margaret Wernars.

Rover, the Seattle-based online marketplace for pet care, has acquired Cat In A Flat, a London-founded cat-sitting marketplace. The acquisition expands Rover's European footprint (adding Switzerland, Belgium, Austria and Ireland) and will allow Cat In A Flat to continue operating under its own brand while benefiting from Rover's resources.

Encore Consumer Capital has acquired DeIorio (DeIorio Foods/DeIorio, LLC), a Utica, New York-based manufacturer of specialty frozen pizza dough products, from Rudolph Capital. DeIorio employs over 300 people and Encore plans to invest in capacity and capabilities while pursuing add-on acquisitions to build out a frozen-dough platform serving foodservice, convenience and retail customers across North America.

Delaware Valley Floral Group, LLC (DVFG) has agreed to acquire Zieger & Sons, Inc., a family-run wholesale floral distributor that has served the U.S. Northeast for more than a century. DVFG will assume service of Zieger's customer orders after Zieger's final day of service (October 25, 2024), expanding DVFG's regional distribution footprint and customer relationships.

Longstreth Sporting Goods, a PE-backed U.S. field-hockey retailer and distributor, has acquired Perth-based Cultor Pty Ltd, owner of the Gryphon field hockey brand. The deal brings brand ownership to Longstreth, expands its international presence in key hockey markets, and will see both businesses continue operating under the Longstreth umbrella.

Italian baby-gear maker Inglesina has acquired the iconic English stroller brand Maclaren from Armon Limited. The deal brings together two historic parenting brands to expand product range and accelerate international growth; financial terms were not disclosed.

CurrentBody has completed the acquisition of Tria Beauty, the pioneer in at‑home laser hair removal and skin rejuvenation devices. The purchase brings Tria into CurrentBody's Beauty Tech portfolio alongside CurrentBody Skin and ZIIP, expanding CurrentBody's capabilities in clinical-grade at‑home beauty technology.

Havenly Brands has acquired direct-to-consumer furniture brand Burrow for an undisclosed sum, adding the modular, flat-pack sofa specialist to its growing portfolio of home brands. Havenly plans to integrate the majority of Burrow’s team and keep Burrow’s retail locations open while leveraging cross-brand distribution and shared e‑commerce capabilities to expand reach and product distribution.

Hello Cake, a Los Angeles-based sexual wellness brand, has acquired Trigg Laboratories, Inc., the manufacturer behind the Wet brand, to vertically integrate manufacturing and accelerate product innovation. The acquisition coincides with an $18 million Series B round led by Silas Capital and Strand Equity (with participation from AF Ventures), which will support Hello Cake's retail and Amazon expansion.

NCWB, LLC, an acquisition vehicle formed by entrepreneurs Ron and Peggy Davis, purchased family-owned North Country Wind Bells, Inc. The deal closed October 11, 2024, and transfers ownership of the Round Pond, Maine-based maker of American-made recycled-steel wind bells to the new owners.

Westinghouse Electric & Manufacturing Company, LLC has acquired Midwest Equipment Sales, LLC. WhiteHorse Capital provided a new first-lien credit facility to support the acquisition, refinance existing debt, and pay related transaction expenses; Westinghouse says the deal will help restore its manufacturing and product-innovation capabilities and leverage MWE's retail relationships.

Moose Knuckles, the Montreal-based luxury outerwear brand, has received a strategic investment from Bosideng alongside majority investor Cathay Capital. Bosideng will join the Cathay Capital-led investor group while Cathay remains the majority shareholder; co‑founders Ayal Twik and Noah Stern are exiting as shareholders. The capital and strategic partnership are intended to accelerate Moose Knuckles' global expansion, with a particular focus on growth in Asia and expanded product and retail initiatives.

Creative Brands, a Phoenix-based distribution and manufacturing firm, has acquired P. Graham Dunn Company of Dalton, Ohio. The deal transfers ownership from the company’s employee stock ownership plan (ESOP) to Creative Brands, which plans to expand P. Graham Dunn’s production and distribution capabilities and strengthen its marketing across retail channels.

Oakley Capital Fund IV has agreed to combine its portfolio company WindStar Medical with Merz Lifecare, with the Merz Group taking a majority stake in the new holding. The transaction — subject to regulatory approvals — will create a leading provider of OTC health, wellbeing and beauty products in the DACH region and continues Oakley’s support of WindStar following its 2020 investment.

Turnspire Capital Partners, through an affiliate, has acquired GHP Group Inc., a Niles, Illinois–based designer and supplier of outdoor living and indoor heating consumer products (brands include Dyna-Glo, Bond, Pleasant Hearth and Vitapur). Turnspire said it will support GHP with operational improvements, new product development and organic growth initiatives. Wilkie Farr & Gallagher acted as legal counsel and William Blair served as financial advisor to Turnspire.

Authentic Brands Group has completed the acquisition of the Champion brand and certain operating assets from HanesBrands. As part of the deal, Authentic granted a license for Champion's U.S. collegiate apparel and teamwear business to GearCo, which will be managed by Ames Watson (with Fanatics as an investor), to drive growth in the collegiate and teamwear markets.

Bluestar Alliance, LLC has acquired Off-White LLC, the company that owns the Off-White brand, from LVMH; terms were not disclosed. Bluestar — joined in related financing and co-investment activity by Hilco Global and TPG Angelo Gordon — said it will invest in and build on Virgil Abloh’s legacy while leveraging its global brand-management capabilities.

Vida Shoes International, Inc. acquired luxury footwear brand Aquatalia from ADJHA Aquatalia LLC, with the transaction consummated on September 26, 2024. Vida said the acquisition expands its portfolio in the luxury footwear segment and will leverage Aquatalia's Italian craftsmanship and weatherproof technology to grow its women's luxury offerings and retail relationships.

Renfro Brands has acquired MJ Soffe (Soffe), the iconic athletic and lifestyle apparel brand, as part of a strategic effort to broaden its product portfolio and deepen its presence in the retail activewear market. The deal transfers the Soffe brand from Delta Apparel to Renfro and will allow Renfro to expand into apparel categories beyond its core socks and legwear business.

Blo Blow Dry Bar, North America’s leading blow dry bar franchise, has acquired California-based lash extension franchise LashBar. LashBar’s founders will merge the brand into Blo’s LashKind platform, expanding Blo’s franchise portfolio, product distribution and unit growth opportunities.

Montreal-based apparel company Lolë Brands has acquired Quebec-founded Louis Garneau Sports, the cycling and sports equipment company behind the Garneau, Sugoi and Sombrio brands. The deal, effective immediately, will broaden Lolë’s product offering in cycling and sports apparel as part of its global expansion; financial terms were not disclosed.

65 Equity Partners completed a minority investment in Kendra Scott Design, Inc., with HPS Investment Partners and Belzberg & Co. co‑investing alongside. Founder Kendra Scott remains the majority owner and will increase her equity stake; the transaction redeems preferred stock held by Berkshire Partners and Norwest Venture Partners and is intended to support store, product and geographic expansion.

An affiliate of Piping Rock Health Products, LLC completed the acquisition of The Clorox Company’s Better Health Vitamins, Minerals and Supplements (VMS) business. The divested assets include the Natural Vitality, NeoCell, Rainbow Light and RenewLife brands, related trademarks and licenses, and manufacturing and distribution facilities in Sunrise, Florida; Clorox said the sale is part of portfolio optimization to reduce volatility and improve margins.

BRANDED has acquired Heyday and combined the businesses to form Essor, a digitally-native consumer products (CPG) platform that will house a portfolio of challenger health & wellness and lifestyle brands. Essor will operate brands across DTC and major retailers, has approximately $400 million in annual revenue across the consolidated portfolio, secured new equity and a credit facility, and will be led by BRANDED and Heyday leadership.

Bansk Group, a New York-based consumer-focused private investment firm, has acquired Foundation Wellness, a Wadsworth, Ohio-based consumer health & wellness platform that manages specialty orthotics brands including PowerStep and Currex. The company was purchased from Gridiron Capital; financial terms were not disclosed and Foundation Wellness' existing management team will remain in place.