Tracked deals
203
203 tracked deals across 2012-2026.
Consumer Products Buyers & Acquisitions in California
Buyer mix
Mixed buyer set
134 strategic · 116 pe
Top trend
Volume peaked in 2021
43 tracked deals announced in 2021.
Primary Insight
What Stands Out
- Lifestyle, beauty, and beverages dominate the recent California set, including BÉIS, Versed, Salt & Stone, Phony Negroni, and the Stone Brewing brand.
- Many buyers emphasize channel and go-to-market expansion—direct-to-consumer and retail, or broader national route-to-market capabilities.
- Several deals explicitly strengthen manufacturing and operational capabilities (e.g., Starco Brands expanding manufacturing; Niagara Bottling investing in infrastructure and technology).
- Platform-style rollups and portfolio-building appear, such as Windsong Global-backed Belle Brands adding Versed to its beauty portfolio.
| Theme appearing in deals | Example buyer → target |
|---|---|
| Lifestyle & travel portfolio expansion | Samsonite Group S.A. → BÉIS |
| Beauty brand platform build | Belle Brands → Versed |
| Manufacturing capability adds | Starco Brands → Custom Bakehouse |
Build a buyer list for your Consumer Products deal
Find buyers actively acquiring consumer products companies.
Find buyers like these for your dealBuyer Snapshot
Top Buyers
Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| Centre Partners | 3 | Middle‑market private equity firm focusing on consumer an... | PE |
| Platinum Equity | 3 | Global private equity firm specializing in buyouts and op... | PE |
| Topspin Consumer Partners | 3 | Private equity firm investing in established, profitable ... | PE |
| Advent International | 2 | Global private equity investor focusing on growth and buy... | PE |
| Balance Point Capital | 2 | Alternative investment manager focused on lower-middle ma... | PE |
| Belle Brands | 2 | Multi-brand beauty platform formed to acquire and scale c... | Strategic (PE-backed) |
| Boosted Commerce | 2 | Buys, builds and grows direct-to-consumer and e-commerce ... | Strategic (PE-backed) |
| Brentwood Associates | 2 | Middle-market, growth-oriented private equity firm focuse... | PE |
| Driven Deliveries, Inc. | 2 | Publicly traded cannabis delivery and e‑commerce platform... | Strategic |
| Graycliff Partners | 2 | Investment firm with dedicated credit and equity funds pr... | PE |
Acquisition Volume in Consumer Products in California by Year
Last 10 years
Actual
Full-year estimate
Supporting Data
Recent Transactions
-
September 9, 2026
- Buyer
- Belle Brands, Windsong Global LLC
- Target
- Vegamour
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Belle Brands, a multi-brand consumer beauty platform formed by private investment firm Windsong Global, announced the acquisition of biotech-powered hair longevity brand Vegamour. The company said the deal supports Vegamour’s growth and its retail relationship with Sephora while enabling Belle Brands to leverage shared infrastructure and scale across its portfolio.
-
August 6, 2026
- Buyer
- TSG Consumer
- Target
- Saltair
- Seller
- Prelude Growth Partners, The Center
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
TSG Consumer signed a definitive agreement to acquire a majority stake in Saltair, a Los Angeles-based body care brand founded by Iskra Lawrence. The deal is designed to accelerate Saltair’s growth across e-commerce, retail, and additional product offerings while preserving its inclusive, community-driven identity.
-
July 15, 2026
- Buyer
- Starco Brands, Inc., Pasadena Private Lending
- Target
- Custom Bakehouse
- Seller
- Craig Hallum (represented the seller)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Starco Brands completed its acquisition of Custom Bakehouse on July 15, 2026, adding a new powdered foods and baking mixes manufacturing platform with an expected incremental approximately $20 million in annual revenue. The deal strengthens Starco’s vertically integrated consumer products value chain by expanding manufacturing capabilities, private-label capacity, and brand portfolio relationships (including Sticky Fingers and licensed Marie Callender’s mixes).
-
July 9, 2026
- Buyer
- Belle Brands
- Target
- Versed
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Belle Brands, a platform formed by consumer-focused private investment firm Windsong Global, announced its acquisition of Versed, a clean skincare and makeup brand founded by Katherine Power. Versed CEO Andy Chiu will support the transition as Versed joins Belle Brands’ existing beauty portfolio brands, including JVN Hair, Pipette, and KVD Beauty.
-
- Buyer
- Niagara Bottling
- Target
- Absopure (retail bottled water business)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Niagara Bottling acquired the retail bottled water business of Absopure, a family-built brand with roots in the Midwest. The deal also includes Niagara’s investment of several hundred million dollars in manufacturing infrastructure and technology across the United States to modernize its footprint, reduce energy use and packaging, and lower emissions.
-
June 16, 2026
- Buyer
- Bronco Wine Company
- Target
- Resurrection Brands
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Bronco Wine Company announced it has acquired Resurrection Brands, a wine sales and marketing organization that represents family-owned wineries and beverage brands. The deal expands Bronco’s national route-to-market capabilities as Bronco assumes national representation of Resurrection’s portfolio while the wineries remain independently owned and operated.
-
May 19, 2026
- Buyer
- SanMar Corporation
- Target
- BELLA+CANVAS
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
BELLA+CANVAS, a premium blank apparel brand headquartered in Los Angeles, entered into a definitive agreement to be acquired by SanMar Corporation, a wholesale supplier of imprintable apparel, headwear and accessories. BELLA+CANVAS will continue operating as an independent brand under Executive Vice President Megan Spire. The acquisition was later completed, with SanMar providing added resources to accelerate product innovation and customer experience while preserving BELLA+CANVAS’s creative vision.
-
April 29, 2026
- Buyer
- Urban Armor Gear (UAG), HKW
- Target
- Nomad Goods, LLC (Nomad)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Urban Armor Gear (UAG) completed its acquisition of Nomad Goods, a Santa Barbara-based designer and manufacturer of premium smartphone and smartwatch accessories. The deal expands UAG’s presence in the premium mobile accessories market and strengthens its direct-to-consumer capabilities.
-
- Buyer
- The Wine Group LLC (TWG)
- Target
- Phony Negroni non-alcoholic beverage line (Phony Negroni brand portfolio)
- Seller
- St. Agrestis
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
The Wine Group LLC (TWG) announced that it acquired the Phony Negroni non-alcoholic beverage line from St. Agrestis. The portfolio includes Phony Negroni and additional flavors such as Phony Mezcal Negroni, Phony Espresso Negroni, Phony White Negroni, and Amaro Falso.
-
April 24, 2026
- Buyer
- Centurium Capital
- Target
- Blue Bottle Coffee
- Seller
- Nestlé
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Nestlé confirmed it is selling Blue Bottle Coffee to Chinese private equity firm Centurium Capital. The deal is subject to customary conditions and is expected to close in the first half of 2026; financial terms were not disclosed.
-
- Buyer
- Firestone Walker Brewing Company, Duvel Moortgat USA Ltd.
- Target
- Stone Brewing brand
- Seller
- Sapporo USA
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Divestiture
Firestone Walker and Duvel USA have agreed to acquire the Stone Brewing brand from Sapporo USA for an undisclosed amount. The companies plan to finalize the transaction in the second quarter of the fiscal year and will split ownership and operations across U.S. regions, including production transitions to Firestone Walker’s Paso Robles facility and Duvel USA’s Kansas City facility.
-
- Buyer
- Advent International
- Target
- Salt & Stone
- Seller
- Humble Growth
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Advent International has signed a definitive agreement to acquire a majority stake in Salt & Stone, a Los Angeles-based premium body care brand. The deal is expected to close in April, subject to customary conditions, and will support Salt & Stone’s next phase of growth across direct-to-consumer and retail channels globally.
-
March 12, 2026
- Buyer
- Alsco Uniforms
- Target
- Advanced Linen Service
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Alsco Uniforms acquired Advanced Linen Service, a regional uniform and linen laundry provider serving California’s Bay Area, Central Valley, and Monterey Bay. The deal is intended to strengthen Alsco’s footprint across Northern and Central California and enhance service capabilities for local customers, with customers expected to experience a seamless transition and no disruption.
-
- Buyer
- Hidden River Strategic Capital, Somersault, Taurus Capital Partners, Unleashed Brands
- Target
- The Little Gym locations (six locations in South Bay and San Jose)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Hidden River Strategic Capital’s portfolio company Somersault acquired six The Little Gym locations in the South Bay and San Jose markets to expand into California. The deal adds to Somersault’s existing operations, bringing it to 29 units across eight states, with additional locations planned for development.
-
February 2, 2026
- Buyer
- RoundTable Healthcare Partners
- Target
- Colorescience, Inc.
- Seller
- 1315 Capital, Group of shareholders (led by 1315 Capital)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.
-
January 12, 2026
- Buyer
- Sunderstorm
- Target
- Lime
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Sunderstorm, the California-based maker of KANHA, has acquired Lime, a California pre‑roll brand founded in 2019 that is carried in hundreds of licensed dispensaries. Lime will continue to operate as a distinct brand while leveraging Sunderstorm's manufacturing, supply‑chain and operating infrastructure to scale distribution and expand into national markets.
-
December 16, 2025
- Buyer
- Gordon Brothers
- Target
- Rachel Zoe, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Gordon Brothers has made a majority investment in the intellectual property and related consumer business of the Rachel Zoe brand. Rachel Zoe remains a significant shareholder and will continue as Founder and Chief Creative Officer while Gordon Brothers will expand licensing, product categories, experiences and distribution to drive growth.
-
November 19, 2025
- Buyer
- Marquee Brands
- Target
- Stance
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Marquee Brands has acquired Stance, the San Clemente-based lifestyle and performance sock brand. The deal brings Stance into Marquee's global portfolio (backed by Neuberger Berman) and pairs the brand with United Legwear & Apparel Co. (ULAC) as its global licensee for most territories to drive product, retail and e-commerce expansion.
-
October 21, 2025
- Buyer
- Designworks Collective
- Target
- Oré Originals
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Designworks Collective, a Nashville-based lifestyle design house, has acquired Oré Originals, the Long Beach, California company behind the Sugarbooger children's line and Speckle & Spot pet collection. The acquisition expands Designworks Collective's portfolio into children's and pet lifestyle categories and will leverage the buyer's retail and showroom channels to grow product distribution and international reach.
-
September 23, 2025
- Buyer
- HARMAN International, Samsung Electronics Co., Ltd.
- Target
- Sound United
- Seller
- Masimo Corporation
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Divestiture
HARMAN International, a subsidiary of Samsung Electronics, has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation. The deal transfers Sound United's portfolio of premium audio brands — including Bowers & Wilkins, Denon, Marantz, Polk Audio, HEOS, Classé, Definitive Technology and Boston Acoustics — to HARMAN, expanding its product offerings across home, personal and automotive audio; media reports value the transaction at approximately $350 million.
-
September 19, 2025
- Buyer
- Windsong Global
- Target
- KVD Beauty
- Seller
- Kendo (LVMH)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Windsong Global has acquired KVD Beauty from Kendo (an LVMH-owned incubator) and will fold the brand into its multi-brand platform Belle Brands. Terms were not disclosed; Windsong plans a rebrand, SKU rationalization and to lean into eye and lip categories while leveraging KVD's retail distribution and social following to revive growth.
-
September 12, 2025
- Buyer
- 3G Capital
- Target
- Skechers U.S.A., Inc.
- Seller
- Skechers stockholders (selling shareholders; including Supporting Stockholders such as Robert Greenberg and members of the Greenberg Family)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Skechers U.S.A., Inc. agreed to be acquired by 3G Capital in a cash deal valued at $63.00 per share, with an option for some shareholders to receive a mixed consideration alternative. The transaction has been completed, and Skechers will no longer trade on the NYSE under ticker SKX.
-
September 9, 2025
- Buyer
- Nutrabolt
- Target
- Bloom Nutrition
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
Nutrabolt has made a new, significant investment in Bloom Nutrition, expanding a strategic partnership that began with a minority stake in January 2024. The investment strengthens Nutrabolt's consumer wellness portfolio and supports Bloom's continued product and distribution expansion while Bloom's founders remain in control of the brand.
-
September 9, 2025
- Buyer
- BBQGuys
- Target
- Mont Alpi
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
BBQGuys, the Baton Rouge–based e-commerce retailer owned by Brand Velocity Group, has acquired Mont Alpi, a premium manufacturer of modular outdoor kitchen islands and grills. The acquisition expands BBQGuys' portfolio of owned brands (joining Blaze and PCM), strengthens its turnkey outdoor kitchen capabilities, and aims to accelerate product innovation and go-to-market reach while keeping Mont Alpi's leadership and operations in place.
-
September 4, 2025
- Buyer
- JustBrand Limited
- Target
- Venture Heat
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
JustBrand Limited, the Philadelphia-based owner of multiple heated and cooling apparel brands, has acquired Venture Heat, a pioneer in battery-heated gear. The deal strengthens JustBrand's R&D, product lineup, and retail distribution in heated apparel across consumer, tactical and industrial end markets.
-
August 6, 2025
- Buyer
- Freeman Spogli
- Target
- Philz Coffee
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Philz Coffee, the specialty coffee brand, has reached a definitive agreement to be acquired by Freeman Spogli, a strategic growth investor focused on the consumer and multi-unit industries. The deal is expected to close on August 6, 2025, with Mahesh Sadarangani continuing as CEO and the existing leadership team staying in place.
-
August 1, 2025
- Buyer
- TeedUp DF, LLC, Dan Costa
- Target
- Linksoul
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Linksoul, the California-based golf lifestyle apparel brand, was acquired by serial entrepreneur Dan Costa through his newly formed entity TeedUp DF, LLC. Costa will invest in infrastructure and leverage his operational ecosystem to accelerate Linksoul's growth while promoting internal leadership (Jeff Ellis promoted to VP of Sales).
-
July 29, 2025
- Buyer
- Better Being Co.
- Target
- Honey Gardens
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Better Being Co is merging the Honey Gardens brand with its ZAND Immunity portfolio to create a unified apitherapy and immunity-focused product line called Honey Gardens by ZAND Bee Therapy. The move consolidates Honey Gardens' bee-based supplements (propolis, royal jelly, syrups) under ZAND’s whole-body wellness platform to expand product offerings and support growth.
-
- Buyer
- Affiliates of CriticalPoint
- Target
- Pura Vida Bracelets
- Seller
- Vera Bradley, Inc.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Affiliates of CriticalPoint have acquired consumer wearables brand Pura Vida Bracelets from Vera Bradley, Inc. CriticalPoint will install Ryan Heuser (co‑founder and former president of Paul Frank) as Pura Vida's CEO and intends to apply its operational expertise to accelerate the digitally native brand's growth.
-
- Buyer
- ANTA Sports
- Target
- Jack Wolfskin
- Seller
- Topgolf Callaway Brands Corp.
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Divestiture
Topgolf Callaway Brands has completed the sale of its Jack Wolfskin business to ANTA Sports for $290 million, subject to customary closing adjustments. The transaction closed effective May 31, 2025, and Topgolf Callaway Brands said proceeds enhance financial flexibility ahead of its planned separation of Topgolf.
-
May 30, 2025
- Buyer
- e.l.f. Beauty (e.l.f. Beauty, Inc.)
- Target
- rhode
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
e.l.f. Beauty (e.l.f. Beauty, Inc.) signed a definitive agreement to acquire rhode, the multi-category lifestyle beauty brand founded by Hailey Bieber, in a $1 billion deal. The transaction includes $800 million at closing (cash and stock) plus up to $200 million in potential earnout consideration, and is expected to close in the second quarter of fiscal 2026.
-
March 11, 2025
- Buyer
- KNS International, Centre Partners
- Target
- Birdies
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
KNS International, a Centre Partners‑backed e-commerce footwear platform, has acquired Birdies, a direct-to-consumer women's footwear brand founded by Bianca Gates and Marisa Sharkey. The deal brings Birdies into KNS's portfolio (which includes Journee, Taft and Vance) with Gates joining KNS as Brand President to help scale the brand's DTC and wholesale distribution.
-
February 25, 2025
- Buyer
- 10Beauty
- Target
- Clockwork
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
10Beauty, a Burlington, Massachusetts-based robotics company, has acquired Clockwork, the San Francisco startup behind an AI-powered, fully autonomous nail-painting robot. The acquisition brings Clockwork's IP, computer vision, and customer insights into 10Beauty's tech stack to accelerate the launch of 10Beauty's full automated manicure system.
-
February 12, 2025
- Buyer
- Sky Marketing Corporation
- Target
- Prima
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Austin-based Sky Marketing Corporation has acquired Prima, the CBD-focused skincare, body care and supplements brand, for an undisclosed amount. The deal brings Prima back from a 2023 pause and adds high-quality CBD skincare and body care to Sky Marketing’s hemp-focused house of brands; Prima co-founder Jessica Assaf will remain involved as an advisor.
-
- Buyer
- Peterson Partners
- Target
- Gloss Ventures
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
Salt Lake City-based Peterson Partners has provided $15 million of growth capital to Gloss Ventures, the Los Angeles-based brand incubator and parent of viral beauty brand Sacheu Beauty. The funding will be used to expand product categories, build the team, scale direct-to-consumer operations and accelerate international and retail distribution.
-
December 23, 2024
- Buyer
- USANA Health Sciences, Inc.
- Target
- Hiya Health Products, LLC
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
USANA Health Sciences acquired a 78.8% controlling stake in Hiya Health Products, LLC for approximately $205 million in cash, closing December 23, 2024. The acquisition expands USANA's direct-to-consumer presence in the children's health and wellness market and is expected to be accretive to USANA's 2025 adjusted EBITDA.
-
December 16, 2024
- Buyer
- Salt Creek Capital
- Target
- Eight One Int'l d/b/a Carrie Amber Intimates
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Salt Creek Capital has acquired Eight One Int'l d/b/a Carrie Amber Intimates, a designer, manufacturer and wholesaler of women’s intimate apparel headquartered in El Monte, California. The private equity firm will partner with CEO Vinh Luong and existing management to accelerate growth initiatives and expand the company’s market presence in the off-price and broader women's intimates channel; Caryn Lerner and Greg Shugar have joined the board as operating advisors.
-
December 1, 2024
- Buyer
- Highlander Partners, L.P.
- Target
- The Ergo Baby Carrier, Inc. (Ergobaby)
- Seller
- Compass Diversified (NYSE: CODI)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Highlander Partners, a Dallas-based private investment firm, has acquired The Ergo Baby Carrier, Inc. (Ergobaby) from Compass Diversified (NYSE: CODI). Ergobaby, a Los Angeles–based global leader in premium baby carriers with roughly 170 employees and distribution in over 75 countries, will be positioned for growth under Highlander's buy-and-build strategy; terms were not disclosed.
-
October 21, 2024
- Buyer
- CurrentBody
- Target
- Tria Beauty
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
CurrentBody has completed the acquisition of Tria Beauty, the pioneer in at‑home laser hair removal and skin rejuvenation devices. The purchase brings Tria into CurrentBody's Beauty Tech portfolio alongside CurrentBody Skin and ZIIP, expanding CurrentBody's capabilities in clinical-grade at‑home beauty technology.
-
September 18, 2024
- Buyer
- Blo Blow Dry Bar
- Target
- LashBar
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Blo Blow Dry Bar, North America’s leading blow dry bar franchise, has acquired California-based lash extension franchise LashBar. LashBar’s founders will merge the brand into Blo’s LashKind platform, expanding Blo’s franchise portfolio, product distribution and unit growth opportunities.
-
September 5, 2024
- Buyer
- BRANDED
- Target
- Heyday
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
BRANDED has acquired Heyday and combined the businesses to form Essor, a digitally-native consumer products (CPG) platform that will house a portfolio of challenger health & wellness and lifestyle brands. Essor will operate brands across DTC and major retailers, has approximately $400 million in annual revenue across the consolidated portfolio, secured new equity and a credit facility, and will be led by BRANDED and Heyday leadership.
-
August 22, 2024
- Buyer
- Kaulig Capital, Kaulig Companies
- Target
- Wolf & Shepherd
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
Kaulig Capital, the private investment arm of Kaulig Companies, has made an investment in Wolf & Shepherd, a direct-to-consumer premium footwear brand founded by Justin and Hope Schneider. The capital will support the brand’s continued retail and e‑commerce growth as Wolf & Shepherd expands its presence in stores and its flagship retail footprint.
-
August 15, 2024
- Buyer
- Lolë Brands
- Target
- Sanuk
- Seller
- Deckers Brands
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Divestiture
Lolë Brands, a Montreal-based apparel company, has acquired outdoor lifestyle footwear brand Sanuk from Deckers Brands. Under the new ownership Sanuk will receive renewed investment, relocate operations with a new Los Angeles office, and be led by newly appointed VP, General Manager Katie Pruitt to prioritize direct-to-consumer and wholesale growth.
-
- Buyer
- TSG Consumer Partners
- Target
- Summer Fridays
- Seller
- Prelude Growth Partners
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Growth capital
TSG Consumer Partners has made a strategic growth investment in Summer Fridays, the Los Angeles-based clean skincare and hybrid makeup brand. Co-founders Marianna Hewitt and Lauren Ireland retain a significant stake while Prelude Growth Partners exits its investment; the capital will support product development, brand-building, and global expansion.
-
July 10, 2024
- Buyer
- West Lane Capital Partners LLC
- Target
- Beauty Bakerie
- Seller
- Cashmere Nicole (founder)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Addon
Los Angeles-based private equity firm West Lane Capital Partners has acquired Beauty Bakerie, the cosmetics brand founded by Cashmere Nicole. The deal adds Beauty Bakerie to West Lane’s beauty and wellness platform to support product innovation, distribution expansion and continued brand growth; terms were not disclosed.
-
June 24, 2024
- Buyer
- L Catterton, Naomi Watts
- Target
- Stripes Beauty
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
L Catterton, a consumer-focused investment firm, has partnered with actress and founder Naomi Watts to acquire Stripes Beauty, a DTC women's beauty and menopause wellness brand launched in 2022. The partnership will provide capital and operational support to accelerate product innovation, scale marketing and team growth, and expand domestically and into international channels such as QVC and Canada.
-
- Buyer
- 2.0 Ventures
- Target
- Feat Clothing, Inc.
- Seller
- Taylor Offer (through his holding company)
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Salt Lake City-based private equity firm 2.0 Ventures has acquired a majority stake in DTC athleisure brand Feat Clothing, Inc.; financial terms were not disclosed. Feat co-founder and CEO Taylor Offer will step down from day-to-day duties and join the company's board while the brand's seven-person team, product assortment and distribution channels remain in place.
-
April 9, 2024
- Buyer
- ARCHIMED
- Target
- Cellese
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Global healthcare private equity firm ARCHIMED has acquired a majority stake in Cellese, the Irvine, California–based developer of growth factor- and exosome-based dermo-cosmetic products sold under the AnteAGE brand. ARCHIMED will support Cellese's commercialization and international expansion while founder Ian Sanderson and his family roll a meaningful portion of proceeds into a minority stake.
-
April 7, 2024
- Buyer
- LVMH
- Target
- Chrome Hearts
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
LVMH has acquired Chrome Hearts, the U.S.-based luxury lifestyle and apparel brand known for its edgy, street-inspired designs. The deal expands LVMH’s portfolio into a younger, streetwear-oriented luxury segment while leveraging Chrome Hearts’ U.S. manufacturing and retail footprint.
-
- Buyer
- Turtle Beach Corporation
- Target
- Performance Designed Products (PDP)
- Seller
- Diversis Capital
- Industry
- Consumer Products
- Location
- California, United States
- Type
- Buyout
Turtle Beach Corporation has acquired Performance Designed Products (PDP) from private equity owner Diversis Capital. The purchase expands Turtle Beach's product portfolio into PDP's controller and peripherals business, strengthening its position in the console controller market and broadening its retail offerings.
Full Export
Purchase this data
Get the full acquisitions list for this page as CSV + XLSX.
Build a buyer list for your Consumer Products deal
Find buyers actively acquiring consumer products companies.
Frequently Asked Questions
What types of consumer products deals show up in California recently?
Recent transactions include lifestyle and travel brands, beauty and body care, beverages and non-alcoholic lines, premium coffee ownership changes, and consumer food manufacturing capability expansions.
Are these acquisitions mostly brand purchases or do they include manufacturing and operations?
Both appear. Some deals focus on acquiring brands and portfolios for channel growth, while others explicitly add manufacturing platforms or include manufacturing infrastructure and technology investment.
Which buyers are repeatedly active in this California consumer products slice?
Recurring buyer names in the page include Topspin Consumer Partners, Windsong Global, Alvarez & Marsal Capital Partners, and A&M Capital Opportunities Fund, alongside operating and strategic acquirers such as Niagara Bottling and Advent International.
Do the transactions stay within California or include broader U.S./global reach?
The deals are listed with California as the location in these entries, and multiple summaries reference broader North America or global growth support (for example, direct-to-consumer and retail channel expansion beyond California).
Related Acquisition Pages
Consumer Products Buyers & Acquisitions
Consumer Products Buyers & Acquisitions in Canada
Private Equity-Backed Consumer Products Buyers
Consumer Products Acquisitions in 2026
Consumer Products Acquisitions in 2025
Consumer Products Acquisitions in 2024
Acquisitions in California
Private Equity-Backed Acquisitions in California
Acquisitions in California in 2026
Acquisitions in California in 2025
Acquisitions in California in 2024