Consumer Products Acquisitions in California

RoundTable Healthcare Partners has acquired Colorescience, a premium, science-driven skincare and sun protection brand, from a group of shareholders led by 1315 Capital. The transaction will support Colorescience's next phase of growth—accelerating channel penetration, expanding brand awareness, and broadening its product portfolio while leveraging RoundTable's operating resources.

Sunderstorm, the California-based maker of KANHA, has acquired Lime, a California pre‑roll brand founded in 2019 that is carried in hundreds of licensed dispensaries. Lime will continue to operate as a distinct brand while leveraging Sunderstorm's manufacturing, supply‑chain and operating infrastructure to scale distribution and expand into national markets.

Gordon Brothers has made a majority investment in the intellectual property and related consumer business of the Rachel Zoe brand. Rachel Zoe remains a significant shareholder and will continue as Founder and Chief Creative Officer while Gordon Brothers will expand licensing, product categories, experiences and distribution to drive growth.

Marquee Brands has acquired Stance, the San Clemente-based lifestyle and performance sock brand. The deal brings Stance into Marquee's global portfolio (backed by Neuberger Berman) and pairs the brand with United Legwear & Apparel Co. (ULAC) as its global licensee for most territories to drive product, retail and e-commerce expansion.

Designworks Collective, a Nashville-based lifestyle design house, has acquired Oré Originals, the Long Beach, California company behind the Sugarbooger children's line and Speckle & Spot pet collection. The acquisition expands Designworks Collective's portfolio into children's and pet lifestyle categories and will leverage the buyer's retail and showroom channels to grow product distribution and international reach.

HARMAN International, a subsidiary of Samsung Electronics, has completed the acquisition of Sound United, the former consumer audio business of Masimo Corporation. The deal transfers Sound United's portfolio of premium audio brands — including Bowers & Wilkins, Denon, Marantz, Polk Audio, HEOS, Classé, Definitive Technology and Boston Acoustics — to HARMAN, expanding its product offerings across home, personal and automotive audio; media reports value the transaction at approximately $350 million.

Windsong Global has acquired KVD Beauty from Kendo (an LVMH-owned incubator) and will fold the brand into its multi-brand platform Belle Brands. Terms were not disclosed; Windsong plans a rebrand, SKU rationalization and to lean into eye and lip categories while leveraging KVD's retail distribution and social following to revive growth.

Global investment firm 3G Capital has completed its previously announced acquisition of Skechers U.S.A., Inc., taking the footwear and apparel company private and resulting in Skechers’ delisting from the NYSE. Skechers will remain led by CEO Robert Greenberg and President Michael Greenberg as 3G pursues long‑term value creation and operational initiatives for the brand.

BBQGuys, the Baton Rouge–based e-commerce retailer owned by Brand Velocity Group, has acquired Mont Alpi, a premium manufacturer of modular outdoor kitchen islands and grills. The acquisition expands BBQGuys' portfolio of owned brands (joining Blaze and PCM), strengthens its turnkey outdoor kitchen capabilities, and aims to accelerate product innovation and go-to-market reach while keeping Mont Alpi's leadership and operations in place.

Nutrabolt has made a new, significant investment in Bloom Nutrition, expanding a strategic partnership that began with a minority stake in January 2024. The investment strengthens Nutrabolt's consumer wellness portfolio and supports Bloom's continued product and distribution expansion while Bloom's founders remain in control of the brand.

JustBrand Limited, the Philadelphia-based owner of multiple heated and cooling apparel brands, has acquired Venture Heat, a pioneer in battery-heated gear. The deal strengthens JustBrand's R&D, product lineup, and retail distribution in heated apparel across consumer, tactical and industrial end markets.

Linksoul, the California-based golf lifestyle apparel brand, was acquired by serial entrepreneur Dan Costa through his newly formed entity TeedUp DF, LLC. Costa will invest in infrastructure and leverage his operational ecosystem to accelerate Linksoul's growth while promoting internal leadership (Jeff Ellis promoted to VP of Sales).

Better Being Co is merging the Honey Gardens brand with its ZAND Immunity portfolio to create a unified apitherapy and immunity-focused product line called Honey Gardens by ZAND Bee Therapy. The move consolidates Honey Gardens' bee-based supplements (propolis, royal jelly, syrups) under ZAND’s whole-body wellness platform to expand product offerings and support growth.

Affiliates of CriticalPoint have acquired consumer wearables brand Pura Vida Bracelets from Vera Bradley, Inc. CriticalPoint will install Ryan Heuser (co‑founder and former president of Paul Frank) as Pura Vida's CEO and intends to apply its operational expertise to accelerate the digitally native brand's growth.

e.l.f. Beauty agreed to acquire Hailey Bieber’s skincare brand rhode in a deal valued at approximately $1 billion. The acquisition gives e.l.f. a foothold in the prestige skincare channel (rhode will continue to operate from Los Angeles with Hailey Bieber remaining as chief creative officer) and is being financed in part with new debt.

KNS International, a Centre Partners‑backed e-commerce footwear platform, has acquired Birdies, a direct-to-consumer women's footwear brand founded by Bianca Gates and Marisa Sharkey. The deal brings Birdies into KNS's portfolio (which includes Journee, Taft and Vance) with Gates joining KNS as Brand President to help scale the brand's DTC and wholesale distribution.

10Beauty, a Burlington, Massachusetts-based robotics company, has acquired Clockwork, the San Francisco startup behind an AI-powered, fully autonomous nail-painting robot. The acquisition brings Clockwork's IP, computer vision, and customer insights into 10Beauty's tech stack to accelerate the launch of 10Beauty's full automated manicure system.

Austin-based Sky Marketing Corporation has acquired Prima, the CBD-focused skincare, body care and supplements brand, for an undisclosed amount. The deal brings Prima back from a 2023 pause and adds high-quality CBD skincare and body care to Sky Marketing’s hemp-focused house of brands; Prima co-founder Jessica Assaf will remain involved as an advisor.

Salt Lake City-based Peterson Partners has provided $15 million of growth capital to Gloss Ventures, the Los Angeles-based brand incubator and parent of viral beauty brand Sacheu Beauty. The funding will be used to expand product categories, build the team, scale direct-to-consumer operations and accelerate international and retail distribution.

USANA Health Sciences acquired a 78.8% controlling stake in Hiya Health Products, LLC for approximately $205 million in cash, closing December 23, 2024. The acquisition expands USANA's direct-to-consumer presence in the children's health and wellness market and is expected to be accretive to USANA's 2025 adjusted EBITDA.

Helen of Troy Limited has completed its acquisition of Olive & June, LLC, an omni-channel nail care brand founded in 2013. The deal was funded in part by a $235.0 million revolving borrowing under Helen of Troy's credit agreement and is expected to be immediately accretive to Helen of Troy's revenue growth, margins, and adjusted EPS.

Salt Creek Capital has acquired Eight One Int'l d/b/a Carrie Amber Intimates, a designer, manufacturer and wholesaler of women’s intimate apparel headquartered in El Monte, California. The private equity firm will partner with CEO Vinh Luong and existing management to accelerate growth initiatives and expand the company’s market presence in the off-price and broader women's intimates channel; Caryn Lerner and Greg Shugar have joined the board as operating advisors.

Highlander Partners, a Dallas-based private investment firm, has acquired The Ergo Baby Carrier, Inc. (Ergobaby) from Compass Diversified (NYSE: CODI). Ergobaby, a Los Angeles–based global leader in premium baby carriers with roughly 170 employees and distribution in over 75 countries, will be positioned for growth under Highlander's buy-and-build strategy; terms were not disclosed.

CurrentBody has completed the acquisition of Tria Beauty, the pioneer in at‑home laser hair removal and skin rejuvenation devices. The purchase brings Tria into CurrentBody's Beauty Tech portfolio alongside CurrentBody Skin and ZIIP, expanding CurrentBody's capabilities in clinical-grade at‑home beauty technology.

Blo Blow Dry Bar, North America’s leading blow dry bar franchise, has acquired California-based lash extension franchise LashBar. LashBar’s founders will merge the brand into Blo’s LashKind platform, expanding Blo’s franchise portfolio, product distribution and unit growth opportunities.

BRANDED has acquired Heyday and combined the businesses to form Essor, a digitally-native consumer products (CPG) platform that will house a portfolio of challenger health & wellness and lifestyle brands. Essor will operate brands across DTC and major retailers, has approximately $400 million in annual revenue across the consolidated portfolio, secured new equity and a credit facility, and will be led by BRANDED and Heyday leadership.

Kaulig Capital, the private investment arm of Kaulig Companies, has made an investment in Wolf & Shepherd, a direct-to-consumer premium footwear brand founded by Justin and Hope Schneider. The capital will support the brand’s continued retail and e‑commerce growth as Wolf & Shepherd expands its presence in stores and its flagship retail footprint.

Lolë Brands, a Montreal-based apparel company, has acquired outdoor lifestyle footwear brand Sanuk from Deckers Brands. Under the new ownership Sanuk will receive renewed investment, relocate operations with a new Los Angeles office, and be led by newly appointed VP, General Manager Katie Pruitt to prioritize direct-to-consumer and wholesale growth.

TSG Consumer Partners has made a strategic growth investment in Summer Fridays, the Los Angeles-based clean skincare and hybrid makeup brand. Co-founders Marianna Hewitt and Lauren Ireland retain a significant stake while Prelude Growth Partners exits its investment; the capital will support product development, brand-building, and global expansion.

Los Angeles-based private equity firm West Lane Capital Partners has acquired Beauty Bakerie, the cosmetics brand founded by Cashmere Nicole. The deal adds Beauty Bakerie to West Lane’s beauty and wellness platform to support product innovation, distribution expansion and continued brand growth; terms were not disclosed.

L Catterton, a consumer-focused investment firm, has partnered with actress and founder Naomi Watts to acquire Stripes Beauty, a DTC women's beauty and menopause wellness brand launched in 2022. The partnership will provide capital and operational support to accelerate product innovation, scale marketing and team growth, and expand domestically and into international channels such as QVC and Canada.

Salt Lake City-based private equity firm 2.0 Ventures has acquired a majority stake in DTC athleisure brand Feat Clothing, Inc.; financial terms were not disclosed. Feat co-founder and CEO Taylor Offer will step down from day-to-day duties and join the company's board while the brand's seven-person team, product assortment and distribution channels remain in place.

Global healthcare private equity firm ARCHIMED has acquired a majority stake in Cellese, the Irvine, California–based developer of growth factor- and exosome-based dermo-cosmetic products sold under the AnteAGE brand. ARCHIMED will support Cellese's commercialization and international expansion while founder Ian Sanderson and his family roll a meaningful portion of proceeds into a minority stake.

LVMH has acquired Chrome Hearts, the U.S.-based luxury lifestyle and apparel brand known for its edgy, street-inspired designs. The deal expands LVMH’s portfolio into a younger, streetwear-oriented luxury segment while leveraging Chrome Hearts’ U.S. manufacturing and retail footprint.

Turtle Beach Corporation has acquired Performance Designed Products (PDP) from private equity owner Diversis Capital. The purchase expands Turtle Beach's product portfolio into PDP's controller and peripherals business, strengthening its position in the console controller market and broadening its retail offerings.

Society Brands, a tech-enabled consumer products platform, acquired two Orange County, California direct-to-consumer brands — Clarifion (air ionizers/purifiers) and Cleanomic (sustainable household products). The deals expand Society Brands' portfolio to 11 brands (surpassing $100M in annual topline) and add more than 30 team members, aligning with its Shopify-focused DTC strategy and Cleanomic's subscription offerings.

HEPCO Capital Management, a family investment firm founded by Jonathan and Edward Cohen, has acquired a majority stake in Original Watermen, a leading supplier of lifeguard uniforms. Daniel Levine, a seasoned surf/outdoor/apparel executive, is joining the business as an investor and CEO while founders Jen and Ken Miller remain shareholders and advisors; HEPCO and Levine plan to grow the core B2B uniform business and expand the brand into consumer lifestyle channels.

Germany-based BRITA SE has acquired LARQ, Inc., the San Francisco–area consumer brand known for self‑cleaning UV-C water bottles and reusable drinkware. The acquisition is intended to accelerate BRITA's North American consumer and e-commerce growth while preserving LARQ's independent brand and leadership team.

Pressure BioSciences, Inc. (PBIO) entered into a definitive agreement to acquire natural health and wellness brand Uncle Bud's. The deal will forward-integrate PBIO's UltraShear technology into Uncle Bud's topical, personal care, beverage and pet product lines; Uncle Bud's stockholders will receive preferred PBIO stock and potential earnout shares based on 2024 results.

Unilever has agreed to acquire premium biotechnology haircare brand K18, with the deal expected to close in the current quarter (targeted Q1 2024). K18 — known for its proprietary K18Peptide and sold through salons, retail and e-commerce — will join Unilever’s Prestige unit as part of the company’s strategy to grow its premium beauty portfolio and add differentiated biotech haircare capabilities.

Hildred Capital Management has agreed to acquire Hello Bello, a premium yet affordable baby and family care brand, through a Chapter 11 sale process. Hildred will transition Hello Bello into its portfolio under Hyland's Naturals to build a larger pediatric consumer health platform and accelerate manufacturing, distribution, and growth.

WITHit, a U.S. wearable tech and reading accessory maker, has acquired Mighty Bright, a Santa Barbara–based maker of portable LED reading lights and related accessories. The deal expands WITHit's reading accessory product lineup and preserves Mighty Bright's brand as founder/CEO Roger Edgar retires.

Thélios, the eyewear division of LVMH, has acquired Barton Perreira, a luxury eyewear brand based in Irvine, California. The acquisition expands Thélios’ luxury eyewear portfolio and will support Barton Perreira's geographic expansion into Europe and Asia while the brand's founders remain in leadership roles.

Norwest Equity Partners (NEP) has acquired United Sports Brands (USB), a portfolio of sporting goods and active lifestyle brands including Shock Doctor, McDavid, Cutters, Nathan, PEARL iZUMi, and Glukos. The transaction closed on November 20, 2023; financial terms were not disclosed. NEP said it will invest capital and resources to strengthen USB’s core business and expand its international presence; USB was previously owned by Bregal Partners.

General Mills, through its growth equity arm Gold Medal Ventures, has acquired Fera Pets, a veterinarian-founded pet supplement brand. The deal is the first acquisition by General Mills' new growth equity fund and expands the company's pet portfolio into the pet supplement category.

Vivify Specialty Ingredients, a portfolio company backed by Gryphon Investors' Heritage Fund, acquired Access Ingredients, a distributor of specialty surfactants and active ingredients for the personal care industry. Access owner Trudi Leung will remain as Managing Director and roll over a meaningful stake; the deal expands Vivify's personal care and cosmetics offerings, adds a West Coast distribution facility, and represents an add-on to Vivify's Sandream Specialties division. Financial terms were not disclosed.

FitLife Brands, Inc. (Nasdaq: FTLF) closed on October 10, 2023 the acquisition of substantially all of the assets of MusclePharm Corporation via a Section 363 bankruptcy asset purchase for approximately $18.5 million in cash. The purchase — financed with a $10.0 million term loan from First Citizens Bank and FitLife’s cash — transferred MusclePharm’s brands and assets to FitLife while FitLife assumed none of MusclePharm’s liabilities except de minimis cure costs.

e.l.f. Beauty has signed a definitive agreement to acquire skin care brand Naturium for approximately $355 million in cash and stock. The acquisition expands e.l.f.'s presence in skin care, is expected to be accretive to adjusted EPS in fiscal 2024, and will allow Naturium to continue operating from its Los Angeles headquarters under the e.l.f. portfolio.

Veritas Farms, Inc. (OTCQB: VFRM) has completed the acquisition of ASYSTEM, a Los Angeles–based science-forward supplements brand, and its product development arm ASYSTEM Labs. The deal is part of Veritas' roll-up growth strategy to expand beyond CBD into the broader wellness market, leveraging ASYSTEM's DTC, retail partnerships, and product-development capabilities to accelerate revenue and portfolio expansion.

IVEST Consumer Partners has acquired Cloudco Entertainment, the owner of IP including Care Bears, Holly Hobbie and Madballs, for a reported $100 million. The purchase expands IVEST’s portfolio of licensing and consumer products businesses and brings a long-established children’s-IP owner into the firm’s licensing platform.