CurrentBody Acquires Tria Beauty

Wellbeam Consumer Health Acquires TruSkin

June 20, 2021

Consumer Products

Wellbeam Consumer Health, a portfolio platform backed by private equity firm American Pacific Group, has acquired TruSkin, a direct-to-consumer skincare brand known for its best-selling vitamin C facial serum on Amazon. The transaction is an add-on to Wellbeam’s ecommerce-focused wellness portfolio and expands its presence in the skincare/serums category across ecommerce and retail channels.

Rhyz Inc. (Nu Skin) Acquires BeautyBio

August 1, 2023

Consumer Products

Rhyz Inc., the strategic investment arm of Nu Skin Enterprises, announced the acquisition of BeautyBio, an omnichannel skincare and beauty device brand. Nu Skin said the deal will add BeautyBio's device IP and product portfolio to its ecosystem to drive growth, cost efficiencies and strengthen its position in at-home beauty devices.

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

April 2, 2024

Consumer Products

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.

L'Oréal Acquires Skinbetter Science

September 23, 2022

Consumer Products

L'Oréal has signed an agreement to acquire Skinbetter Science, a physician-dispensed U.S. skincare brand known for dermatology-backed, clinical formulations. Skinbetter Science—headquartered in Phoenix, Arizona and reporting nearly $95 million in trailing‑12‑month sales to August 31, 2022—will be integrated into L'Oréal USA's Active Cosmetics Division while its leadership team remains in place.

Tru Fragrance & Beauty Acquires Lake & Skye

October 29, 2025

Consumer Products

Tru Fragrance & Beauty has acquired fragrance brand Lake & Skye, which it first backed with a minority investment in 2018. Tru plans to scale the US-based brand, deepen relationships with national retailers including Ulta, Nordstrom and Blue Mercury, and retain founder Courtney Somer as Chief Creative Officer and minority equity owner; Roxann Blasz will become President.

People Power Co. Acquires Tri-Cura Inc.

April 22, 2020

Healthcare Services

People Power Co., an AI-powered telehomecare software company based in Palo Alto, acquired Tri-Cura Inc., a Silicon Valley-based homecare agency support software provider. The acquisition integrates Tri-Cura's agency onboarding and business-support tools with People Power's telehomecare platform to expand capabilities for remote caregiving and accelerate deployments for homecare agencies.