Tru Fragrance & Beauty Acquires Lake & Skye

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

April 2, 2024

Consumer Products

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.

Starco Brands Acquires Skylar

January 5, 2023

Consumer Products

Starco Brands (OTCQB: STCB) has entered into a definitive agreement to acquire Skylar, a clean, hypoallergenic fragrance brand founded by Cat Chen. Skylar will operate as a separate business unit led by its founder while Starco plans to scale the brand through its commercial infrastructure and retail partners (including Sephora and Nordstrom) and expand the direct-to-consumer and subscription business.

L'Oréal Acquires Skinbetter Science

September 23, 2022

Consumer Products

L'Oréal has signed an agreement to acquire Skinbetter Science, a physician-dispensed U.S. skincare brand known for dermatology-backed, clinical formulations. Skinbetter Science—headquartered in Phoenix, Arizona and reporting nearly $95 million in trailing‑12‑month sales to August 31, 2022—will be integrated into L'Oréal USA's Active Cosmetics Division while its leadership team remains in place.

Wellbeam Consumer Health Acquires TruSkin

June 20, 2021

Consumer Products

Wellbeam Consumer Health, a portfolio platform backed by private equity firm American Pacific Group, has acquired TruSkin, a direct-to-consumer skincare brand known for its best-selling vitamin C facial serum on Amazon. The transaction is an add-on to Wellbeam’s ecommerce-focused wellness portfolio and expands its presence in the skincare/serums category across ecommerce and retail channels.

SKIMS Acquires SKKN by Kim from Kim Kardashian and Coty

March 24, 2025

Consumer Products

SKIMS has acquired SKKN by Kim by purchasing Kim Kardashian's 80% majority stake and Coty's 20% minority stake, bringing Kardashian's beauty labels under the SKIMS umbrella. The deal consolidates Kardashian's apparel, cosmetics, skincare and fragrance businesses and positions SKIMS to expand into beauty, with product launches planned beginning in 2026; terms were not disclosed.

AS Beauty Acquires Cover FX

February 3, 2022

Consumer Products

AS Beauty, a New York–based beauty company, has acquired Cover FX, the Toronto-founded cosmetics and skincare brand created by Lee Graff. The acquisition expands AS Beauty’s digital-first, direct-to-consumer portfolio (its fourth since 2019) and is expected to meaningfully grow the parent company’s size and revenue.