SKIMS Acquires SKKN by Kim from Kim Kardashian and Coty

March 24, 2025

SKIMS has acquired SKKN by Kim by purchasing Kim Kardashian's 80% majority stake and Coty's 20% minority stake, bringing Kardashian's beauty labels under the SKIMS umbrella. The deal consolidates Kardashian's apparel, cosmetics, skincare and fragrance businesses and positions SKIMS to expand into beauty, with product launches planned beginning in 2026; terms were not disclosed.

Buyers
SKIMS
Targets
SKKN by Kim
Sellers
Kim Kardashian, Coty
Location
New York, United States
Transaction Type
Buyout

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