Wellbeam Consumer Health Acquires TruSkin

Wellbeam Consumer Health Acquires BioTRUST Nutrition

January 5, 2022

Consumer Products

Wellbeam Consumer Health LLC, an American Pacific Group portfolio company, acquired BioTRUST Nutrition LLC, a direct-to-consumer eCommerce nutrition brand focused on protein, collagen and healthy-aging supplements. The deal expands Wellbeam's DTC capabilities and diversifies its wellness portfolio into the nutritional powders / healthy-aging segment.

Wellbeam Consumer Health Acquires Penetrex

March 31, 2021

Consumer Products

Wellbeam Consumer Health, a portfolio company backed by American Pacific Group, has acquired Penetrex, a leading joint and muscle relief brand. The deal expands Wellbeam's ecommerce-focused wellness portfolio (which already includes Eu Natural) as the company pursues additional digitally-native consumer wellness brands.

CurrentBody Acquires Tria Beauty

October 21, 2024

Consumer Products

CurrentBody has completed the acquisition of Tria Beauty, the pioneer in at‑home laser hair removal and skin rejuvenation devices. The purchase brings Tria into CurrentBody's Beauty Tech portfolio alongside CurrentBody Skin and ZIIP, expanding CurrentBody's capabilities in clinical-grade at‑home beauty technology.

Monogram Capital Partners Acquires Majority Stake in Tru Fragrance & Beauty

April 2, 2024

Consumer Products

Monogram Capital Partners, a Los Angeles-based private equity firm, has acquired a majority stake in Tru Fragrance & Beauty, a Willowbrook, Illinois–based beauty brand builder. The investment will be used to accelerate Tru's growth and scale — expanding distribution in the U.S., Canada, the U.K., Europe, launching new brands and licensing relationships, and pursuing complementary acquisitions.

Boosted Commerce Acquires WellPath

November 23, 2021

Consumer Products

Boosted Commerce has acquired WellPath, a direct-to-consumer nutritional supplements brand, to expand its wellness and personal care portfolio. Boosted plans to scale WellPath through new product development, expanded marketing (including offline channels), and leveraging its e-commerce operating playbook.

L'Oréal Acquires Skinbetter Science

September 23, 2022

Consumer Products

L'Oréal has signed an agreement to acquire Skinbetter Science, a physician-dispensed U.S. skincare brand known for dermatology-backed, clinical formulations. Skinbetter Science—headquartered in Phoenix, Arizona and reporting nearly $95 million in trailing‑12‑month sales to August 31, 2022—will be integrated into L'Oréal USA's Active Cosmetics Division while its leadership team remains in place.