Wellbeam Consumer Health Acquires BioTRUST Nutrition

Wellbeam Consumer Health Acquires TruSkin

June 20, 2021

Consumer Products

Wellbeam Consumer Health, a portfolio platform backed by private equity firm American Pacific Group, has acquired TruSkin, a direct-to-consumer skincare brand known for its best-selling vitamin C facial serum on Amazon. The transaction is an add-on to Wellbeam’s ecommerce-focused wellness portfolio and expands its presence in the skincare/serums category across ecommerce and retail channels.

Wellbeam Consumer Health Acquires Penetrex

March 31, 2021

Consumer Products

Wellbeam Consumer Health, a portfolio company backed by American Pacific Group, has acquired Penetrex, a leading joint and muscle relief brand. The deal expands Wellbeam's ecommerce-focused wellness portfolio (which already includes Eu Natural) as the company pursues additional digitally-native consumer wellness brands.

Boosted Commerce Acquires WellPath

November 23, 2021

Consumer Products

Boosted Commerce has acquired WellPath, a direct-to-consumer nutritional supplements brand, to expand its wellness and personal care portfolio. Boosted plans to scale WellPath through new product development, expanded marketing (including offline channels), and leveraging its e-commerce operating playbook.

PanTheryx Acquires TruBiotics Brand from Bayer HealthCare LLC

March 1, 2021

Food & Beverage

PanTheryx, a Phoenix-based nutrition and biotechnology company, acquired the TruBiotics probiotic supplement brand and related trademarks from Bayer HealthCare LLC. The acquisition adds a recognized probiotics brand to PanTheryx’s portfolio to expand its digestive and immune health product lines and to accelerate growth through existing retail and e‑commerce channels.

Transom Capital Group Acquires WellBiz Brands

January 22, 2026

Consumer Products

Transom Capital Group, a Los Angeles–based private equity firm, has completed its acquisition of WellBiz Brands, Inc., a Denver‑headquartered multi‑brand beauty and wellness franchisor. Transom said it will apply operational expertise and new investment to accelerate franchise development, improve profitability, enhance franchisee support and expand the company's membership‑driven platform across its more than 700 locations.

PhaseWell Research Acquires Bio Behavioral Health

January 21, 2026

Healthcare Services

PhaseWell Research, a national clinical research site company, announced that Bio Behavioral Health has joined its network to expand access to neuropsychiatric and CNS clinical trials. The deal strengthens PhaseWell's community-based research capabilities and broadens patient access to complex clinical studies across its growing national footprint.