Society Brands Acquires Clarifion and Cleanomic

Society Brands Acquires OmniiX

March 24, 2022

Marketing & Advertising

Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency that manages ecommerce brand growth and has serviced hundreds of consumer product companies. OmniiX founders John W. Collins and Stormey Collins join Society Brands' executive leadership team as Chief Marketing Officer and Chief of Staff to help scale acquired brands across the Society Brands platform.

BRANDED Group Acquires Puracy

October 6, 2021

Consumer Products

BRANDED Group has completed the full acquisition of Puracy, a plant-based household cleaning and personal care brand founded in 2013. The deal pairs Puracy's natural-product portfolio and founder team with BRANDED's e-commerce infrastructure and resources to accelerate brand growth and global expansion.

Society Brands Acquires Primal Life Organics

January 3, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform, has acquired Akron, Ohio–based Primal Life Organics to expand its portfolio of direct-to-consumer and retail personal care brands. The founders will remain involved (Trina Felber as brand president), and Primal Life's more than 20 employees will stay in place as Society works to scale the brand's DTC business and expand retail distribution.

Bridges Consumer Healthcare Acquires Clarion Brands from Swander Pace Capital

January 21, 2021

Consumer Products

Bridges Consumer Healthcare LLC, a Charlesbank Capital Partners-backed platform, has acquired Clarion Brands, LLC from Swander Pace Capital. The transaction adds Clarion's portfolio of niche OTC and dietary supplement brands — including Florajen, Lipo-Flavonoid and Certain Dri — to Bridges' ThermaCare platform to drive scale, marketing and distribution expansion.

Supreme Optimization Acquires Clarity Quest Marketing

June 21, 2023

Marketing & Advertising

Supreme Optimization, backed by private equity firm Trinity Hunt Partners, has acquired Connecticut-based Clarity Quest Marketing. The acquisition expands Supreme’s life-sciences and healthcare-technology marketing capabilities by adding Clarity Quest’s PR, branding, strategy, and messaging services; Clarity Quest will continue operating under its existing brand.

Electrolux Professional Acquires Unified Brands

October 12, 2021

Food & Beverage

Electrolux Professional AB (publ) has agreed to acquire Unified Brands Inc. and related assets from Dover Corporation for approximately SEK 2,140m (about USD 244m) on a cash- and debt-free basis. The deal — expected to close in Q4 2021 subject to regulatory approvals — strengthens Electrolux Professional's presence in the United States and expands its foodservice equipment portfolio while Unified Brands' management will remain in place.