Society Brands Acquires Primal Life Organics

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

Sky Marketing Corporation Acquires Prima

February 12, 2025

Consumer Products

Austin-based Sky Marketing Corporation has acquired Prima, the CBD-focused skincare, body care and supplements brand, for an undisclosed amount. The deal brings Prima back from a 2023 pause and adds high-quality CBD skincare and body care to Sky Marketing’s hemp-focused house of brands; Prima co-founder Jessica Assaf will remain involved as an advisor.

Society Brands Acquires OmniiX

March 24, 2022

Marketing & Advertising

Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency that manages ecommerce brand growth and has serviced hundreds of consumer product companies. OmniiX founders John W. Collins and Stormey Collins join Society Brands' executive leadership team as Chief Marketing Officer and Chief of Staff to help scale acquired brands across the Society Brands platform.

Prima Acquires Prospect Farms to Form Uplifter Brands

December 13, 2022

Consumer Products

Prima has acquired Prospect Farms, a vertically integrated USDA Certified Organic hemp farm and manufacturing complex in Prospect, Maine, and together the businesses will operate as Uplifter Brands, PBC. The deal gives Prima in-house cultivation, formulation and fulfillment capabilities to accelerate growth across personal care, supplements, spa/hospitality and pet wellness and is backed by strategic investors including Maximalist, Greycroft, Lerer Hippeau, Global Founders Capital, Ropart Asset Management and Platform Ventures.

Society Brands Acquires Wolf Tactical

May 31, 2023

Consumer Products

Society Brands, an ecommerce aggregator, has acquired Wolf Tactical, a Fort Lee, New Jersey–based tactical gear brand. Founder Tim Wu will remain as Brand President as Wolf Tactical joins Society Brands' portfolio to accelerate growth and expand the brand's product offering.

HPH III (WM Partners) Acquires Prime6 Brands (Primal Harvest)

September 12, 2023

Consumer Products

HPH III Investments, LP, a fund managed by WM Partners, has acquired a majority control position in Prime6 Brands GmbH, the owner of DTC supplement brand Primal Harvest and skincare brand BeautyLux. The acquisition supports HPH III's buy-and-build strategy in the natural consumer health sector to scale Prime6's DTC capabilities and expand across North America and Europe; terms were not disclosed.