Society Brands Acquires Wolf Tactical

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

Society Brands Acquires Barnesmith

September 20, 2022

E-Commerce

Society Brands, an ecommerce aggregator, has acquired Orange County–based Barnesmith, a leading collegiate apparel brand. Founder Eric Barnes will remain as Brand President as the business expands its product lines and college coverage within Society Brands' portfolio.

Society Brands Acquires OmniiX

March 24, 2022

Marketing & Advertising

Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency that manages ecommerce brand growth and has serviced hundreds of consumer product companies. OmniiX founders John W. Collins and Stormey Collins join Society Brands' executive leadership team as Chief Marketing Officer and Chief of Staff to help scale acquired brands across the Society Brands platform.

Society Brands Acquires Yankee Toy Box

September 26, 2022

E-Commerce

Society Brands, an e-commerce aggregator, has acquired Milford, New Hampshire-based Yankee Toy Box, a retailer of licensed-character children's apparel, footwear and accessories. Founders Lisa and Kermit Zerr will remain involved (Lisa as Brand President) as the brand joins Society Brands' portfolio to accelerate channel expansion and product growth.

DotCom Therapy Acquires Wolf+Friends

June 8, 2022

Healthcare Services

DotCom Therapy has acquired Wolf+Friends, a community platform that connects parents raising children with special needs. The deal will relaunch the Wolf+Friends mobile app with new features and integrate DotCom Therapy’s clinical expertise and resources while keeping Wolf+Friends as an independent brand with its founders remaining as advisors.

Society Brands Acquires Primal Life Organics

January 3, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform, has acquired Akron, Ohio–based Primal Life Organics to expand its portfolio of direct-to-consumer and retail personal care brands. The founders will remain involved (Trina Felber as brand president), and Primal Life's more than 20 employees will stay in place as Society works to scale the brand's DTC business and expand retail distribution.