Society Brands Acquires Yankee Toy Box

Society Brands Acquires Barnesmith

September 20, 2022

E-Commerce

Society Brands, an ecommerce aggregator, has acquired Orange County–based Barnesmith, a leading collegiate apparel brand. Founder Eric Barnes will remain as Brand President as the business expands its product lines and college coverage within Society Brands' portfolio.

Society Brands Acquires Wolf Tactical

May 31, 2023

Consumer Products

Society Brands, an ecommerce aggregator, has acquired Wolf Tactical, a Fort Lee, New Jersey–based tactical gear brand. Founder Tim Wu will remain as Brand President as Wolf Tactical joins Society Brands' portfolio to accelerate growth and expand the brand's product offering.

Society Brands Acquires OmniiX

March 24, 2022

Marketing & Advertising

Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency that manages ecommerce brand growth and has serviced hundreds of consumer product companies. OmniiX founders John W. Collins and Stormey Collins join Society Brands' executive leadership team as Chief Marketing Officer and Chief of Staff to help scale acquired brands across the Society Brands platform.

Society Brands Acquires Club EarlyBird

October 31, 2023

Consumer Products

Society Brands has acquired Club EarlyBird, a direct-to-consumer morning energy drink brand founded by Chuckie and Shelby Gregory. The deal brings the fast-growing DTC beverage into Society Brands' portfolio to scale distribution, operations and marketing while the founders remain with the business.

Signature Brands (Traub Capital Partners) Acquires Brand Castle

January 5, 2022

Consumer Products

Signature Brands, a Traub Capital Partners-backed consumer products platform, has acquired Brand Castle, a Bedford Heights, Ohio maker of baking and decorating kits, gingerbread houses and licensed baking mixes. The acquisition is an add-on to Signature Brands' portfolio intended to expand its product assortment, seasonal capabilities and retail presence across mass merchants.

Society Brands Acquires Power Theory

August 30, 2022

Consumer Products

Society Brands, an e-commerce aggregator, has acquired Power Theory, a consumer electronics brand specializing in screen protectors and mobile accessories. The deal accompanies strategic hiring of former mophie team members — including Charlie Quong as Chief Product Officer — and positions Power Theory's founder Matt Dreier as Brand President to help scale the brand within Society Brands' portfolio.