Society Brands Acquires Barnesmith

Society Brands Acquires OmniiX

March 24, 2022

Marketing & Advertising

Society Brands, an Amazon aggregator, has acquired OmniiX, an Amazon brand management agency that manages ecommerce brand growth and has serviced hundreds of consumer product companies. OmniiX founders John W. Collins and Stormey Collins join Society Brands' executive leadership team as Chief Marketing Officer and Chief of Staff to help scale acquired brands across the Society Brands platform.

Society Brands Acquires Wolf Tactical

May 31, 2023

Consumer Products

Society Brands, an ecommerce aggregator, has acquired Wolf Tactical, a Fort Lee, New Jersey–based tactical gear brand. Founder Tim Wu will remain as Brand President as Wolf Tactical joins Society Brands' portfolio to accelerate growth and expand the brand's product offering.

Society Brands Acquires Yankee Toy Box

September 26, 2022

E-Commerce

Society Brands, an e-commerce aggregator, has acquired Milford, New Hampshire-based Yankee Toy Box, a retailer of licensed-character children's apparel, footwear and accessories. Founders Lisa and Kermit Zerr will remain involved (Lisa as Brand President) as the brand joins Society Brands' portfolio to accelerate channel expansion and product growth.

Society Brands Acquires Power Theory

August 30, 2022

Consumer Products

Society Brands, an e-commerce aggregator, has acquired Power Theory, a consumer electronics brand specializing in screen protectors and mobile accessories. The deal accompanies strategic hiring of former mophie team members — including Charlie Quong as Chief Product Officer — and positions Power Theory's founder Matt Dreier as Brand President to help scale the brand within Society Brands' portfolio.

The Aaron's Company Acquires BrandsMart U.S.A.

February 23, 2022

Retail

The Aaron's Company, Inc. agreed to acquire BrandsMart U.S.A. (Interbond Corporation of America) from the Perlman family for approximately $230 million in cash. The acquisition, expected to close in Q2 2022, expands Aaron's retail footprint and e-commerce assortment while enabling Aaron's to offer in-house lease-to-own solutions to BrandsMart customers and drive revenue and EBITDA growth.

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.