Society Brands Acquires Club EarlyBird

Acorns Acquires EarlyBird

May 15, 2025

Financial Services

Acorns has acquired EarlyBird, a family-focused investment gifting and digital memory platform. EarlyBird will shut down and customer accounts will be closed on June 23, while founders Jordan Wexler and Caleb Frankel join Acorns to help build out the Acorns Early product; financial terms were not disclosed.

Early Bird Education Group Acquires Brookshire Learning Center

June 9, 2023

Education

Early Bird Education Group has acquired Brookshire Learning Center, a West Lafayette, Indiana early childhood education provider with multiple facilities across the state. The acquisition expands Early Bird’s footprint (now operating 14 locations across Ohio, Kentucky and Indiana) and provides the platform with an entry into the Lafayette market.

Society Brands Acquires Yankee Toy Box

September 26, 2022

E-Commerce

Society Brands, an e-commerce aggregator, has acquired Milford, New Hampshire-based Yankee Toy Box, a retailer of licensed-character children's apparel, footwear and accessories. Founders Lisa and Kermit Zerr will remain involved (Lisa as Brand President) as the brand joins Society Brands' portfolio to accelerate channel expansion and product growth.

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

Insider Inc. (Business Insider) Buys Controlling Stake in Morning Brew

October 29, 2020

Media & Entertainment

Insider Inc., the parent company of Business Insider, has acquired a controlling stake in digital media startup Morning Brew in a deal reported at up to $75 million. Morning Brew will remain an independent brand within Insider’s portfolio; the acquisition gives Insider a profitable newsletter business with millions of readers and $20+ million in run-rate revenue.

Imagine Learning Acquires EarlyBird Early Literacy Screener

November 13, 2024

Education

Imagine Learning has acquired EarlyBird, a game-based dyslexia screener and early literacy assessment for PreK–Grade 3 students. The acquisition integrates EarlyBird's adaptive screening and real-time educator dashboard into Imagine Learning's assessment and intervention portfolio to strengthen early literacy identification and targeted instruction.