HPH III (WM Partners) Acquires Prime6 Brands (Primal Harvest)

September 12, 2023

HPH III Investments, LP, a fund managed by WM Partners, has acquired a majority control position in Prime6 Brands GmbH, the owner of DTC supplement brand Primal Harvest and skincare brand BeautyLux. The acquisition supports HPH III's buy-and-build strategy in the natural consumer health sector to scale Prime6's DTC capabilities and expand across North America and Europe; terms were not disclosed.

Buyers
HPH III Investments, LP (WM Partners), WM Partners, LP
Targets
Prime6 Brands GmbH (Primal Harvest)
Location
North Rhine-Westphalia, Germany
Transaction Type
Buyout

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