Sky Marketing Corporation Acquires Prima

February 12, 2025

Austin-based Sky Marketing Corporation has acquired Prima, the CBD-focused skincare, body care and supplements brand, for an undisclosed amount. The deal brings Prima back from a 2023 pause and adds high-quality CBD skincare and body care to Sky Marketing’s hemp-focused house of brands; Prima co-founder Jessica Assaf will remain involved as an advisor.

Buyers
Sky Marketing Corporation
Targets
Prima
Location
California, United States
Transaction Type
Buyout

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