Sky Marketing Corporation Acquires Prima
February 12, 2025
Austin-based Sky Marketing Corporation has acquired Prima, the CBD-focused skincare, body care and supplements brand, for an undisclosed amount. The deal brings Prima back from a 2023 pause and adds high-quality CBD skincare and body care to Sky Marketing’s hemp-focused house of brands; Prima co-founder Jessica Assaf will remain involved as an advisor.
- Buyers
- Sky Marketing Corporation
- Targets
- Prima
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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