BRANDED Group Acquires Puracy

Puration, Inc. Acquires CBD Sun Care Product Business

June 4, 2020

Consumer Products

Puration, Inc. (PURA) announced the acquisition of a CBD-infused sun care product business as part of a broader campaign to acquire CBD-infused beverage, edible and topical brands. The deal expands PURA's consumer product portfolio and leverages its licensed cannabis extraction technology to enter the estimated $8.5 billion global sun care market.

Fagron Acquires Purifarma (Brazil)

January 6, 2026

Pharmaceuticals

Fagron has completed the acquisition of Purifarma in Brazil following CADE approval, strengthening Fagron's scale in Essentials and advancing its buy-and-build strategy. Purifarma is a large-scale distributor/importer of pharmaceutical, food and cosmetic inputs; the transaction carries an enterprise value of approximately R$250 million and is expected to deliver product-mix improvements, access to industrial customers and purchasing synergies across Latin America.

Unilever Acquires Personal Care Brand Wild

April 1, 2025

Consumer Products

Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.

Fagron Acquires Purifarma in Brazil

January 6, 2026

Pharmaceuticals

Fagron has completed the acquisition of Purifarma, a large-scale pharmaceutical essentials business in Brazil, for an enterprise value of approximately R$250 million. The deal strengthens Fagron's scale and procurement position in Latin America and supports the Group's buy-and-build strategy to expand its pharmaceutical compounding and essentials platform.

Society Brands Acquires Clarifion and Cleanomic

February 25, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform, acquired two Orange County, California direct-to-consumer brands — Clarifion (air ionizers/purifiers) and Cleanomic (sustainable household products). The deals expand Society Brands' portfolio to 11 brands (surpassing $100M in annual topline) and add more than 30 team members, aligning with its Shopify-focused DTC strategy and Cleanomic's subscription offerings.

Maven Leads £4.25m Investment in Pura (Mypura.com Group)

February 28, 2022

Consumer Products

NPIF Maven Equity Finance (Maven) has led a £4.25 million growth funding round into Mypura.com Group (Pura), an eco-ethical baby care brand that makes plastic-free baby wipes and eco-friendly nappies. The capital will be used to accelerate Pura’s expansion from D2C into B2B supermarket channels (including the US), increase marketing spend, and support product R&D and nappy-recycling initiatives.