Unilever Acquires Personal Care Brand Wild

Yellow Wood Partners Acquires Suave North American Beauty & Personal Care Brands from Unilever

February 14, 2023

Consumer Products

Yellow Wood Partners has completed the acquisition of the Suave beauty and personal care brand in North America from Unilever and formed a new stand‑alone Suave Brands Company to house the business. The deal, announced in February and completed in May 2023, names Daniel Alter as CEO and positions the platform to pursue additional beauty and personal care brand acquisitions.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

Unilever Acquires Paula's Choice from TA Associates

June 14, 2021

Consumer Products

Unilever has signed a definitive agreement to acquire Paula's Choice, a leading digital-first skin care brand, from private equity owners TA Associates and Bertram Capital. The transaction, expected to close in Q3 2021 for undisclosed terms, brings Paula's Choice into Unilever's Prestige portfolio to expand its digital DTC capabilities and prestige skin care offering.

Piper Invests £5m in Wild Nutrition

April 11, 2021

Consumer Products

Piper has made a £5 million growth investment in Wild Nutrition, a UK-based Food‑Grown supplements brand, to support online growth, product innovation and international expansion. Wild Nutrition, founded in 2013 and headquartered in Lewes, has a strong subscription business and retail presence in premium stores with reported run‑rate sales around £5m and ~51 employees.

Unilever Acquires Liquid I.V.

September 1, 2020

Food & Beverage

Unilever has signed an agreement to acquire Liquid I.V., a U.S.-based health‑science hydration and wellness brand based in El Segundo, California. Liquid I.V. will remain headquartered in El Segundo and led by founder and CEO Brandin Cohen; terms were not disclosed and the transaction is subject to regulatory approvals and customary closing conditions.

BRANDED Group Acquires Puracy

October 6, 2021

Consumer Products

BRANDED Group has completed the full acquisition of Puracy, a plant-based household cleaning and personal care brand founded in 2013. The deal pairs Puracy's natural-product portfolio and founder team with BRANDED's e-commerce infrastructure and resources to accelerate brand growth and global expansion.