Yellow Wood Partners Acquires Suave North American Beauty & Personal Care Brands from Unilever

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

Yellow Wood's Suave Brands and Elida Beauty Merge to Form Evermark

January 20, 2026

Consumer Products

Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.

Suave Brands Company (Yellow Wood) Acquires ChapStick from Haleon

January 25, 2024

Consumer Products

Suave Brands Company, a Yellow Wood Partners portfolio company, has acquired the ChapStick brand from Haleon. The transaction closed in the first half of 2024 and results in Haleon becoming a shareholder in Suave Brands Company as the buyers integrate ChapStick into the Suave platform to drive marketing, sales and operational synergies.

Yellow Wood Partners Acquires Scholl Brand from Reckitt Benckiser

February 24, 2021

Consumer Products

Yellow Wood Partners has acquired the Scholl footcare brand (operations outside the Americas) from Reckitt Benckiser, reuniting it with Yellow Wood’s Dr. Scholl's business in the Americas to create a global footcare platform. The deal, which includes brands such as Amopé, Krack and Eulactol, creates a combined business with retail sales exceeding $700 million and aims to accelerate geographic expansion, product innovation and e-commerce growth.

Unilever Acquires Personal Care Brand Wild

April 1, 2025

Consumer Products

Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.

Yellow Wood Partners Acquires Dr. Scholl's Brand from Bayer

July 22, 2019

Consumer Products

Yellow Wood Partners agreed to buy the Dr. Scholl's business from Bayer for $585 million and completed the transaction in November 2019. The PE firm created Scholl's Wellness Company as a standalone platform to steward the iconic foot-care brand (Dr. Scholl's generated $234 million in sales in 2018) and will take on ~30 dedicated U.S. and Canadian brand personnel.