Yellow Wood Partners Acquires Dr. Scholl's Brand from Bayer
July 22, 2019
Yellow Wood Partners agreed to buy the Dr. Scholl's business from Bayer for $585 million and completed the transaction in November 2019. The PE firm created Scholl's Wellness Company as a standalone platform to steward the iconic foot-care brand (Dr. Scholl's generated $234 million in sales in 2018) and will take on ~30 dedicated U.S. and Canadian brand personnel.
- Buyers
- Yellow Wood Partners
- Targets
- Dr. Scholl's
- Sellers
- Bayer
- Industry
- Consumer Products
- Location
- United States
- Transaction Type
- Divestiture
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