Tracked deals
1389
1389 tracked deals across 2010-2026.
Tracked deals
1389
1389 tracked deals across 2010-2026.
Buyer mix
Mixed buyer set
940 strategic · 793 pe
Top trend
Volume peaked in 2021
274 tracked deals announced in 2021.
Primary Insight
| Recurring buyer types (examples) | What they’re buying for |
|---|---|
| Consumer brand acquirers (e.g., Samsonite Group S.A., Crown Brands Group) | Expanding lifestyle or premium brand portfolios |
| Pet and wellness platforms (e.g., The Farmer's Dog, Central Garden & Pet Company) | Moving into new pet categories and strengthening European presence |
| International investment groups (e.g., Mubadala Capital) | Corporate acquisitions via tender offers and bidco vehicles |
| Consumer products/operators (e.g., Decowraps) | Expanding manufacturing/supply footprints (e.g., packaging) |
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Illustrative buyers pulled from tracked transactions on this page. This table is capped and intentionally non-exhaustive.
| Buyer | # Deals | Focus | Type |
|---|---|---|---|
| L Catterton | 14 | Global consumer-focused private equity firm managing mult... | PE |
| Centre Partners | 9 | Middle‑market private equity firm focusing on consumer an... | PE |
| Gryphon Investors | 9 | Middle-market private equity firm focused on profitably g... | PE |
| Topspin Consumer Partners | 9 | Private equity firm investing in established, profitable ... | PE |
| American Exchange Group | 8 | Fashion accessories company focused on design, sourcing, ... | Strategic |
| Bansk Group | 8 | Consumer-focused private investment firm that invests in ... | PE |
| American Pacific Group | 7 | San Francisco Bay Area-based private equity firm that inv... | PE |
| Platinum Equity | 7 | Global private equity firm specializing in buyouts and op... | PE |
| Unilever | 7 | Global consumer goods company with brands across beauty &... | Strategic |
| Advent International | 6 | Global private equity firm investing across sectors inclu... | PE |
Last 10 years
Supporting Data
Brands of Wonder (BOW), the international brand group behind the French design company LEXON, has acquired Leblon Delienne, a French sculpture atelier producing collectible art and design objects based on pop-culture IP. Financial terms were not disclosed, and founder Juliette de Blegiers will retain a minority ownership position and continue working with BOW and the existing team.
Belle Brands, a multi-brand consumer beauty platform formed by private investment firm Windsong Global, announced the acquisition of biotech-powered hair longevity brand Vegamour. The company said the deal supports Vegamour’s growth and its retail relationship with Sephora while enabling Belle Brands to leverage shared infrastructure and scale across its portfolio.
cbdMD, Inc. entered into a definitive asset purchase agreement to acquire the operating assets and brands of Twinlab through an assignment for the benefit of creditors (ABC) proceeding, subject to court approval. The acquired portfolio includes Twinlab, Reserveage, Metabolife, and Alvita Tea, expanding cbdMD’s multi-brand consumer wellness platform into legacy supplements, sports nutrition, women’s beauty, weight loss, and longevity.
Yellow Wood Partners agreed to acquire Nestlé’s Holistic Health platform for $1.0 billion. The platform includes leading VMS brands such as Nature’s Bounty, Nuun, Osteo Bi-Flex, and Gard, and Yellow Wood plans to operate it as a standalone business to drive innovation and organic growth.
Dollar Shave Club announced it is acquiring Truly Beauty, its first acquisition, to expand from men’s shaving/grooming into a broader multi-brand personal care platform. The companies will keep distinct brand identities while integrating back-end logistics, inventory planning, and selected operational capabilities.
KKR has agreed to acquire Japan-based beauty and lifestyle platform Ci FLAVORS from all existing shareholders, including founder Yusaku Horiuchi, L Catterton, eBeauty Group, and Yanagi Capital Partners. The deal is intended to accelerate Ci FLAVORS’ expansion in Japan and internationally, with support from KKR’s consumer-sector network and operational resources.
Regent has entered into a definitive agreement to acquire LG H&H’s entire interest in The Avon Company (“Avon North America”). The deal reunites Avon North America with Avon’s international operations under common ownership for the first time since 2016 and is expected to close on September 1.
A1R water completed its business combination with SPAC Inflection Point Acquisition Corp. III, taking the atmospheric water generation company public. The deal closed on August 14, 2026, and the combined company began trading on Nasdaq under the ticker “WATR” on August 17, 2026, supported by a fully committed $96 million PIPE anchored by Inflection Point and including existing A1R water investors and Southern Glazer’s Wine & Spirits.
Bain Capital Private Equity has entered into an agreement to acquire Gong cha, the global tea brand currently backed by TA Associates. The deal is expected to close in the fourth quarter of 2026, subject to customary closing conditions.
Boxwood Partners advised Youth Athletes United (YAU), a multi-brand youth sports and enrichment franchisor, on a growth investment from Falfurrias Capital Partners. The funding is intended to enhance franchisee tools, training, marketing, and operational support while expanding curriculum-based youth sports programming nationwide.
TSG Consumer signed a definitive agreement to acquire a majority stake in Saltair, a Los Angeles-based body care brand founded by Iskra Lawrence. The deal is designed to accelerate Saltair’s growth across e-commerce, retail, and additional product offerings while preserving its inclusive, community-driven identity.
The Farmer's Dog announced it entered into a definitive agreement to acquire Woof, a pet products company focused on functional enrichment and wellness. The deal is designed to expand The Farmer's Dog beyond fresh dog food into a broader pet wellness platform that combines nutrition with enrichment, play, and related products.
Steven Towers acquired Four Rivers Harley-Davidson in Paducah, Kentucky from Eddy Soberon and Eric Sternberg. Performance Brokerage Services served as the exclusive sell-side advisor(s), and the dealership will be renamed Towers' Bourbon Barrel Harley-Davidson while remaining at the same location.
EHVM Apps Capital announced two consecutive, seven-figure exits for bootstrapped consumer app founders. Trimbox, an email management app, was sold to Mode Mobile, and Noji, a flashcard app, was sold to DelightHub, the acquisition arm of Alarmy maker DelightRoom.
Mark Fischer (former CEO) and Aaron Black have signed an agreement to acquire Lane Office Furniture, a New York-based boutique commercial furniture dealer founded in 1922. The co-principals plan to deepen partnerships with MillerKnoll and expand Lane Office’s Digital Component Construction offering through Falkbuilt New York, while continuing Gregory F. Burke’s involvement during the transition.
Cardinal Invest, owned by French luxury manufacturer Groupe Lécuyer, has acquired Moreau Paris after approval by the Paris Commercial Court. The court-supervised process brings the historic Paris luxury leather goods house under Groupe Lécuyer’s manufacturing and distribution capabilities, with plans for renewed investment and international expansion.
CJ Pony Parts, a portfolio company of Century Park Capital Partners, acquired the Scott Drake and Brothers Trucks restoration-focused brands from Holley Performance Products. The deal expands CJ Pony Parts’ multi-brand platform across classic Mustang and classic truck categories, and the acquired brands will be integrated into CJ Pony Parts’ Harrisburg, Pennsylvania and Las Vegas, Nevada distribution operations.
Crown Brands Group has completed its acquisition of Cosabella, a Miami-based Italian luxury lingerie brand, from Swiss-listed Calida Group. The deal, completed Thursday night, expands Crown’s premium intimates portfolio alongside its recent acquisition of Hanky Panky (December 2025).
Central Garden & Pet Company has entered into a definitive agreement to acquire a majority interest in TRIXIE Heimtierbedarf GmbH & Co. KG, a leading European pet supplies and pet snacks company. The deal will expand Central’s presence in Europe and add a scaled platform with category expertise and logistics/fulfillment capabilities; closing is expected in the first half of Central’s fiscal 2027, subject to regulatory approvals and customary conditions.
Louis Roederer’s Roederer Collection has completed the acquisition of Domaine Pierre Damoy, a Gevrey-Chambertin wine estate in Burgundy. The deal adds nearly eight hectares of Grand Cru vineyards, including Chambertin, Chambertin-Clos de Bèze, Chapelle Chambertin, and the Clos Tamisot monopole, to Roederer’s Burgundy presence.
SEMCAP Beauty & Wellness announced a minority investment in MERIT, a U.S.-based modern cosmetics brand. The investment is led by Vasiliki Petrou, who will join MERIT’s board and work with the executive team to support ongoing growth and globalization.
The Vita Coco Company acquired Copra, a producer of super-premium Thai Nam Hom coconut water, in a deal with $175 million paid at closing and additional earnout consideration of $45 million to $100 million. The transaction closed on July 22, 2026, and Copra became a wholly owned subsidiary of Vita Coco.
Curated Events, a national luxury event rental and production company backed by MRE Capital, announced it has acquired Montana Party Rentals, a Bozeman, Montana-based specialty event rental business. The deal expands Curated Events’ integrated luxury event production platform into the Mountain West, adding premium tenting and regional design-forward rental expertise.
Organic Traditions, a Canadian functional wellness superfood brand, closed a $10.5M USD Series A ($15M CAD) to accelerate North American growth. The company will use the capital to drive U.S. retail expansion, expand eCommerce, invest in innovation behind its Fiber Flow line, and fund team/infrastructure for continued U.S. growth.
Intersnack Group GmbH & Co. KG agreed to acquire all outstanding shares of Utz Brands’ Class A common stock for $14.25 per share in an all-cash deal valued at about $2.9 billion. Following closing (expected in Q4 2026), Utz will be taken private and jointly owned 50/50 by Intersnack and the Rice and Lissette family entities, with Dylan Lissette becoming executive chair.
Mubadala Capital has signed a tender offer agreement to acquire Pierre & Vacances-Center Parcs Group at €1.90 per share in an all-cash deal, to be implemented through MC Pomona Bidco. Shareholders representing about 80.13% of Pierre & Vacances’ outstanding shares have committed to tender, and the board welcomed the proposal while awaiting regulatory clearances and other conditions.
United Petfood has acquired a 50% stake in SmartPetPro, a German producer of premium wet pet food. The partnership is intended to strengthen United Petfood’s position in Germany and expand SmartPetPro’s production capacity and broader commercial reach, with SmartPetPro’s CEO and co-founders continuing to lead day-to-day operations.
Decowraps has completed the acquisition of Broekhof USA, effective July 1, strengthening its footprint in the U.S. flower packaging market. The deal follows Decowraps’ earlier steps to expand in Europe and Colombia, adding Broekhof USA’s capabilities and product supply to Decowraps’ North American offering.
Starco Brands completed its acquisition of Custom Bakehouse on July 15, 2026, adding a new powdered foods and baking mixes manufacturing platform with an expected incremental approximately $20 million in annual revenue. The deal strengthens Starco’s vertically integrated consumer products value chain by expanding manufacturing capabilities, private-label capacity, and brand portfolio relationships (including Sticky Fingers and licensed Marie Callender’s mixes).
Outward Hound announced that funds affiliated with H.I.G. Capital have assumed majority ownership of the company. The acquisition is intended to provide additional resources to accelerate product innovation, strengthen retail partnerships, and expand category opportunities.
Sentinel Capital Partners acquired DecoPac, a cake-decorating solutions supplier, from private equity firm Kohlberg. DecoPac is headquartered in Anoka, Minnesota and serves over 25,000 customer locations across the United States, Canada, and the United Kingdom, including commercial customers and DIY decorators through expanding e-commerce.
Paddletek Group announced the acquisition of PIKKL, a performance pickleball paddle company, as part of its strategy to expand its technology and product portfolio. Alongside the acquisition, Paddletek also signed professional pickleball players JW Johnson, Jorja Johnson, Julie Johnson, and Hurricane Tyra Black to expand Team Paddletek.
Belle Brands, a platform formed by consumer-focused private investment firm Windsong Global, announced its acquisition of Versed, a clean skincare and makeup brand founded by Katherine Power. Versed CEO Andy Chiu will support the transition as Versed joins Belle Brands’ existing beauty portfolio brands, including JVN Hair, Pipette, and KVD Beauty.
Country Life, backed by Lion Equity Partners, has acquired Aura Cacia, an aromatherapy and natural air care brand, from Frontier Co-op. The deal also includes Aura Cacia’s 60,000-square-foot manufacturing facility in Urbana, Iowa, which Country Life will use to produce essential oils alongside its existing Hauppauge, New York supplement manufacturing operations.
Timex Group has completed its acquisition of Daniel Wellington, bringing the watch and jewelry brand fully into the Timex Group portfolio. The deal follows Timex Group’s initial 25% investment in Daniel Wellington three years earlier, and Timex says full ownership will enable increased investment in the brand’s next growth phase via product innovation, brand building, and expanded global capabilities.
AB Electrolux carried out a rights issue of Class A and Class B shares, resulting in a substantial increase in the total number of shares and votes. Additionally, during June 2026, 797,821 Class A shares were converted into the same number of Class B shares, decreasing total votes by 718,038.9.
Rad Life Mobility, a subsidiary of Life Electric Vehicles Holdings, acquired off-road electric bike brand QuietKat from Revelyst. Financial terms were not disclosed, and Rad Life Mobility said the acquisition expands its electric mobility portfolio and strengthens its presence in outdoor, hunting, recreation, and adventure markets.
ACON Investments acquired a controlling stake in YumEarth, an organic, allergy-friendly confectionery brand, from Riverside. The deal includes The Fini Company as a strategic industry partner with an ownership stake, and financial terms were not disclosed.
CoverFour announced the acquisition of Chandler Bats, a precision-engineered wood baseball bat brand used by professional and amateur players. The deal is intended to help CoverFour build a modern, athlete-centric sporting goods platform focused on performance, authenticity, innovation, and growth.
Niagara Bottling acquired the retail bottled water business of Absopure, a family-built brand with roots in the Midwest. The deal also includes Niagara’s investment of several hundred million dollars in manufacturing infrastructure and technology across the United States to modernize its footprint, reduce energy use and packaging, and lower emissions.
Open Road Resorts (ORR) has acquired Elkhorn Creek RV Park in Frankfort, Kentucky, marking its first expansion into the state. The company will add the well-established destination to its portfolio of clean, safe, family-friendly RV parks and campgrounds.
Bronco Wine Company announced it has acquired Resurrection Brands, a wine sales and marketing organization that represents family-owned wineries and beverage brands. The deal expands Bronco’s national route-to-market capabilities as Bronco assumes national representation of Resurrection’s portfolio while the wineries remain independently owned and operated.
Fairfax Financial Holdings Limited agreed to acquire Andrew Peller Limited via an all-cash plan of arrangement, valuing the transaction at about $397 million on a fully diluted equity basis (about $579 million enterprise value). Andrew Peller shareholders will receive $8.00 per Class A non-voting share and $12.00 per Class B voting share, with John Peller and certain affiliates rolling a portion of their shares into the acquiring entity. The going-private transaction has been successfully completed (arrangement effective August 14, 2026).
High Tide Inc. completed the acquisition of 100% of the equity interest of J. Supply Holdings Inc., operating as Northern Helm, adding four established retail cannabis stores in Ontario. The stores were acquired for $7.77 million and bring High Tide’s total Canadian retail footprint to 228 locations, including 103 in Ontario.
Rhoback, an active lifestyle apparel brand, announced a strategic investment from CHAMP, the newly launched partnership between L Catterton, Patricof Co, and more than 250 global athletes. The deal marks CHAMP’s first partnership and is intended to accelerate Rhoback’s next phase of growth while Rhoback’s co-founders retain control of the business.
Frasers Group plc (the “Bidder”) announced a voluntary public takeover offer to acquire all non-held shares of HUGO BOSS AG for €38.00 in cash per share. The offer acceptance period ran from June 25, 2026 to August 13, 2026 (including an additional acceptance period), with the offer condition satisfied on July 27, 2026 and settlement scheduled within seven trading days after the final acceptance announcement.
VMG Partners made a minority growth equity investment in collagen protein bar brand Stars + Honey to accelerate omnichannel expansion and product development. The funding will also support the buildout of a new 60,000-square-foot manufacturing facility in Novi, Michigan to scale nationally.
River Pines Capital (RPC) announced a strategic investment in Bendon, Inc., a producer of licensed screen-free children’s coloring, activity, and educational products. Bendon’s founder and CEO Ben Ferguson will continue to lead the company, and both he and management will retain meaningful ownership while Thomas Kearney of RPC serves on Bendon’s board.
Relatable, a modern entertainment and consumer products company, announced its acquisition of Hugimals World, a viral weighted plush brand known for design-forward, sensory-friendly comfort items. The deal is positioned as an expansion into an identified white space at the intersection of emotional wellness and everyday play, with founder Marina Khidekel joining Relatable as Head of Innovation for Hugimals Brands.
Griffon Corporation closed a joint venture with ONCAP to combine Griffon’s AMES U.S. and Canada businesses with Venanpri Tools, forming Veritage Brands. Griffon received $100 million in cash plus $161 million of second lien debt, while retaining a 43% equity interest; ONCAP (via affiliates including Venanpri) holds 57% and manages the platform.
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Find buyers actively acquiring consumer products companies.
Recent deals include lifestyle and travel brands, body care products, pet wellness and premium pet food, wine estates, and consumer packaging/fulfillment-related businesses.
The most recent items referenced are in the United States (including California, Florida, New York, and Kentucky) and in Europe (Germany and France, including Burgundy).
Many of the recent transactions explicitly note regulatory approvals and customary closing conditions as part of the path to completion.
Yes. Examples in the page facts include majority-stake acquisitions (e.g., TSG Consumer for Saltair) and partnership-style arrangements such as United Petfood acquiring a 50% stake in SmartPetPro.