Better Choice Company Acquires Halo (Purely for Pets) and Closes $28M Financing

December 20, 2019

Better Choice Company, Inc. (BTTR) has completed its acquisition of Halo, Purely for Pets, adding the 30-year premium holistic pet food brand to its animal health and wellness portfolio. The Company also closed $28 million of senior secured financing as part of the transaction; total consideration for Halo was approximately $46.9 million (cash, junior notes and equity), and Halo’s CEO Werner von Pein and CSO Rob Sauermann will remain to run the business.

Buyers
Better Choice Company, Inc.
Targets
Halo, Purely for Pets
Location
Florida, United States
Transaction Type
Buyout

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