Beauty Industry Group Acquires Hairtalk GmbH

Beauty Industry Group Acquires Beauty Works

December 19, 2019

Consumer Products

Beauty Industry Group (BIG), a Salt Lake City-based leader in professionally installed hair extensions and beauty products, has acquired Beauty Works, a UK luxury hair extension brand headquartered in Cheshire. The acquisition gives BIG a strong market position in the United Kingdom and Europe; financial terms were not disclosed and Beauty Works' leadership will remain in place.

Beauty Industry Group Acquires BELLAMI Hair

May 17, 2022

Consumer Products

Beauty Industry Group (BIG) acquired BELLAMI Hair, the premium DTC and direct-to-stylist hair extensions and haircare brand, in a deal announced May 17, 2022. The acquisition is an add-on to BIG's portfolio (supported by existing investors L Catterton and HGGC) and will keep BELLAMI headquartered in Chatsworth, California with its leadership remaining engaged.

L Catterton Acquires Majority Stake in Beauty Industry Group

August 11, 2021

Consumer Products

L Catterton has agreed to acquire a majority stake in Beauty Industry Group (BIG), a Salt Lake City–based platform of hair extension brands. Existing shareholders — including HGGC, CEO Derrick Porter, and the management team — will reinvest and retain a meaningful minority stake as L Catterton partners with BIG to accelerate brand building, DTC expansion and international growth.

Promise Holdings Acquires Beauty4U from the Seok Family

February 12, 2026

Retail

Promise Holdings led an investor group to acquire Beauty4U, a multi-location wig and beauty supply retail chain serving the Washington, D.C. metro area, from the Seok family. Newport LLC and GROW and SELL Advisors acted as exclusive advisors to the sellers; the buyer intends to provide operational support and resources to grow the brand and preserve its specialty retail positioning.

Wella Company Acquires Briogeo

April 29, 2022

Consumer Products

Wella Company has reached a definitive agreement to acquire Briogeo, a high-growth independent hair care brand known for eco-ethical and natural products. The acquisition expands Wella's prestige haircare portfolio and aims to accelerate Briogeo's global retail footprint, sustainable product offerings, and digital growth.

P&G Beauty (Procter & Gamble) Acquires Mielle Organics

January 12, 2023

Consumer Products

P&G Beauty, a division of Procter & Gamble, is acquiring Mielle Organics, the textured hair care brand founded by Monique and Melvin Rodriguez, with the deal pending regulatory approval. Berkshire Partners has sold its stake in Mielle; the brand will operate as an independent subsidiary led by its founders and both P&G and Mielle have committed $10 million each to the Mielle Cares charity to expand community impact.