Promise Holdings Acquires Beauty4U from the Seok Family
February 12, 2026
Promise Holdings led an investor group to acquire Beauty4U, a multi-location wig and beauty supply retail chain serving the Washington, D.C. metro area, from the Seok family. Newport LLC and GROW and SELL Advisors acted as exclusive advisors to the sellers; the buyer intends to provide operational support and resources to grow the brand and preserve its specialty retail positioning.
- Buyers
- Promise Holdings (lead investor)
- Targets
- Beauty4U
- Sellers
- Seok family (Julius Seok and Gillian Seok)
- Industry
- Retail
- Location
- Maryland, United States
- Transaction Type
- Buyout
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