Win Beauty Solutions Acquires Classic Beauty Supply

Beauty Industry Group Acquires Beauty Works

December 19, 2019

Consumer Products

Beauty Industry Group (BIG), a Salt Lake City-based leader in professionally installed hair extensions and beauty products, has acquired Beauty Works, a UK luxury hair extension brand headquartered in Cheshire. The acquisition gives BIG a strong market position in the United Kingdom and Europe; financial terms were not disclosed and Beauty Works' leadership will remain in place.

Lee Equity Acquires Cosmetic Solutions

October 22, 2019

Manufacturing

Lee Equity Partners has acquired Cosmetic Solutions, a Boca Raton-based turnkey skincare formulation and manufacturing partner for premium and emerging brands. The founder-led management team will remain in place with meaningful equity, and Lee Equity will support growth and scale Cosmetic Solutions' R&D and manufacturing capabilities to meet rising market demand.

Promise Holdings Acquires Beauty4U from the Seok Family

February 12, 2026

Retail

Promise Holdings led an investor group to acquire Beauty4U, a multi-location wig and beauty supply retail chain serving the Washington, D.C. metro area, from the Seok family. Newport LLC and GROW and SELL Advisors acted as exclusive advisors to the sellers; the buyer intends to provide operational support and resources to grow the brand and preserve its specialty retail positioning.

AS Beauty Acquires Mally Beauty

March 9, 2021

Consumer Products

AS Beauty, a New York–based beauty operator, has acquired Mally Beauty, the cosmetics brand founded by celebrity makeup artist Mally Roncal. The acquisition will expand AS Beauty’s portfolio and aims to grow Mally Beauty’s distribution and e-commerce presence across retail and televised shopping channels.

Yellow Wood Partners Acquires Suave North American Beauty & Personal Care Brands from Unilever

February 14, 2023

Consumer Products

Yellow Wood Partners has completed the acquisition of the Suave beauty and personal care brand in North America from Unilever and formed a new stand‑alone Suave Brands Company to house the business. The deal, announced in February and completed in May 2023, names Daniel Alter as CEO and positions the platform to pursue additional beauty and personal care brand acquisitions.

Transom Capital Acquires Conair's Professional Liquids Division (Beauty Quest Group)

July 9, 2019

Consumer Products

Transom Capital Group acquired Conair Corporation's professional liquids division and renamed the business Beauty Quest Group. The company is a manufacturer and marketer of branded and private-label hair care, color and styling products and provides contract manufacturing services; Transom plans to operate it as a standalone platform to drive operational improvements and growth.