Wella Company Acquires Briogeo

P&G Beauty (Procter & Gamble) Acquires Mielle Organics

January 12, 2023

Consumer Products

P&G Beauty, a division of Procter & Gamble, is acquiring Mielle Organics, the textured hair care brand founded by Monique and Melvin Rodriguez, with the deal pending regulatory approval. Berkshire Partners has sold its stake in Mielle; the brand will operate as an independent subsidiary led by its founders and both P&G and Mielle have committed $10 million each to the Mielle Cares charity to expand community impact.

Beauty Industry Group Acquires Beauty Works

December 19, 2019

Consumer Products

Beauty Industry Group (BIG), a Salt Lake City-based leader in professionally installed hair extensions and beauty products, has acquired Beauty Works, a UK luxury hair extension brand headquartered in Cheshire. The acquisition gives BIG a strong market position in the United Kingdom and Europe; financial terms were not disclosed and Beauty Works' leadership will remain in place.

L'Oréal Completes Acquisition of Aesop

August 30, 2023

Consumer Products

L'Oréal has completed its acquisition of luxury beauty brand Aesop from Natura &Co. The deal brings Aesop into L'Oréal's Luxe Division as the company looks to accelerate the brand's global expansion, particularly in China, while preserving its distinctive identity and values.

Beauty Industry Group Acquires BELLAMI Hair

May 17, 2022

Consumer Products

Beauty Industry Group (BIG) acquired BELLAMI Hair, the premium DTC and direct-to-stylist hair extensions and haircare brand, in a deal announced May 17, 2022. The acquisition is an add-on to BIG's portfolio (supported by existing investors L Catterton and HGGC) and will keep BELLAMI headquartered in Chatsworth, California with its leadership remaining engaged.

Brondell Acquires Nebia

January 26, 2023

Consumer Products

Brondell has acquired Nebia to expand its Bathe product category and integrate Nebia’s patented, water‑saving shower technology into Brondell’s home and bathroom offering. The acquisition brings Nebia’s sustainable showerhead designs, patents and team into Brondell’s product portfolio to accelerate development of environmentally focused bath products and accessories.

Creative Brands Acquires Bella il Fiore

January 27, 2022

Consumer Products

Creative Brands (a subsidiary of CBC Group) has acquired Bella il Fiore, a family-owned Tulsa-based maker of sleep, spa and beauty textiles focused on the specialty gift, spa and wellness markets. Creative Brands said the acquisition will expand its women's sleepwear and spa product offerings and leverage its distribution, field sales, telemarketing and web capabilities to grow the Bella brand.