Youngevity International Acquires BeneYOU, LLC

Jamieson Wellness Acquires Nutrawise (youtheory) for ~US$210M

July 19, 2022

Consumer Products

Jamieson Wellness Inc. has completed the acquisition of Nutrawise Health & Beauty Corporation, owner of the youtheory brand, for approximately US$210 million plus contingent consideration. The deal gives Jamieson a U.S. platform and premium supplement brand to accelerate expansion in the large U.S. vitamins, minerals and supplements (VMS) market and is immediately accretive to pro forma 2022 revenues and EBITDA.

Luxury Brands LLC Acquires Youngblood Mineral Cosmetics

June 3, 2022

Consumer Products

Luxury Brands LLC, led by President and CEO Michael Dodo, has acquired the company assets of Youngblood Mineral Cosmetics and Youngblood Skin Care. The deal brings the legacy clean-beauty brand founded by Pauline Youngblood into Luxury Brands' portfolio to accelerate product development, digital marketing and both B2B and direct-to-consumer sales.

VitaNatural USA Inc. Acquires Vitamin Bounty

September 11, 2023

Consumer Products

VitaNatural USA Inc. completed the acquisition of dietary supplement brand Vitamin Bounty. The purchase brings a digitally-native portfolio with retail distribution into VitaNatural's wellness platform, with the combined management team aiming to expand product assortment, marketing and distribution across e-commerce and grocery channels.

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

Nestlé Acquires The Bountiful Company's Core Vitamin Brands for $5.75B

August 9, 2021

Food & Beverage

Nestlé (via Nestlé Health Science) agreed to acquire the core vitamin and supplement brands of The Bountiful Company from KKR and Carlyle for $5.75 billion, integrating brands such as Nature's Bounty, Solgar, Puritan's Pride and Osteo Bi‑Flex into its NHSc portfolio. The deal (expected/closed in H2 2021) brings roughly 4,000–4,500 employees into Nestlé Health Science and establishes Nestlé as a global leader in vitamins, minerals and nutritional supplements across mass retail, specialty retail and e‑commerce.

Snapdragon-Led Investor Group Acquires Better Being Co. from HGGC

December 16, 2025

Consumer Products

A syndicate of global investors led by Snapdragon Capital Partners, with financing provided by funds managed by Strategic Value Partners (SVP), has acquired Better Being Co. HGGC has sold its remaining stake and exited the business after an eight-year partnership; the new investors committed a financial reserve to support near-term acquisitions to expand Better Being's brand portfolio and global reach. Better Being, a vertically integrated manufacturer and marketer of dietary supplements and personal care brands (including Solaray and Zhou Nutrition), is headquartered in Utah and employs nearly one thousand people.