VitaNatural USA Inc. Acquires Vitamin Bounty

Nestlé Acquires The Bountiful Company's Core Vitamin Brands for $5.75B

August 9, 2021

Food & Beverage

Nestlé (via Nestlé Health Science) agreed to acquire the core vitamin and supplement brands of The Bountiful Company from KKR and Carlyle for $5.75 billion, integrating brands such as Nature's Bounty, Solgar, Puritan's Pride and Osteo Bi‑Flex into its NHSc portfolio. The deal (expected/closed in H2 2021) brings roughly 4,000–4,500 employees into Nestlé Health Science and establishes Nestlé as a global leader in vitamins, minerals and nutritional supplements across mass retail, specialty retail and e‑commerce.

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

Arcadia Consumer Healthcare Acquires NATURELO

October 15, 2020

Consumer Products

Arcadia Consumer Healthcare, a portfolio company of Avista Capital Partners, has acquired NATURELO, a premium vitamins, minerals and supplements (VMS) brand. The add-on expands Arcadia's product portfolio and online presence in the growing self-directed wellness market; financial terms were not disclosed.

TB12 Acquires VitalFit Nutrition

January 15, 2020

Food & Beverage

TB12, the performance lifestyle brand co-founded by Tom Brady, has acquired VitalFit Nutrition, a Boston-based maker of plant-based recovery and nutritional supplements. The deal will integrate VitalFit's products (Tart Cherry, Rested, RedRoot) into TB12 Performance & Recovery Centers and TB12sports.com, and VitalFit co-founders will join TB12's product innovation team; financial terms were not disclosed.

Pharmavite Acquires Bonafide Health for $425 Million

November 30, 2023

Consumer Products

Pharmavite LLC has acquired Bonafide Health for $425 million, expanding its women's health portfolio alongside brands such as Uqora and Equelle. Bonafide Health will continue to operate from its Harrison, New York headquarters and the deal strengthens Pharmavite's position in science-backed nutraceuticals for menopause and women's health.

SVB Foods Acquires Vita Specialty Foods

October 23, 2023

Food & Beverage

SVB Foods, a Martinsburg, West Virginia contract packaging and food manufacturer, has acquired Vita Specialty Foods, including its subsidiaries Virginia Honey Company and The Halifax Group (Oak Hill Farms). The deal expands SVB Foods' product portfolio and enhances its private-label and licensing capabilities for dressings, sauces, marinades and related condiment products.