TB12 Acquires VitalFit Nutrition

FitLife Brands Acquires Nutrology

April 13, 2021

Food & Beverage

FitLife Brands, Inc. (OTC Pink: FTLF) acquired substantially all of the assets of Nutrology in an all-cash deal that closed April 7, 2021. The acquisition adds Nutrology’s plant‑based and natural sports nutrition product line to FitLife’s portfolio and is expected to be immediately accretive while expanding FitLife’s presence in the growing natural/vegan supplement category.

Society Brands Acquires Vitality Now

June 4, 2024

Consumer Products

Society Brands, a tech-enabled consumer products platform based in Canton, Ohio, has acquired Vitality Now, a direct-to-consumer health and wellness supplements brand. The deal expands Society Brands' DTC health and personal care portfolio and aims to grow Vitality Now’s international reach and product distribution while keeping the founding team involved.

VitaNatural USA Inc. Acquires Vitamin Bounty

September 11, 2023

Consumer Products

VitaNatural USA Inc. completed the acquisition of dietary supplement brand Vitamin Bounty. The purchase brings a digitally-native portfolio with retail distribution into VitaNatural's wellness platform, with the combined management team aiming to expand product assortment, marketing and distribution across e-commerce and grocery channels.

Balance Point Capital Invests in Vital Nutrients Holdings (d/b/a Blueroot Health)

May 24, 2022

Consumer Products

Balance Point Capital (and its affiliated funds) provided financing to Vital Nutrients Holdings, Inc. d/b/a Blueroot Health to support a company recapitalization and to fund Blueroot's acquisition of Fairhaven Health. The transaction positions Blueroot — a Middletown, Connecticut-based consumer health and nutraceutical platform — for further growth and distribution expansion across practitioner and e-commerce channels.

SVB Foods Acquires Vita Specialty Foods

October 23, 2023

Food & Beverage

SVB Foods, a Martinsburg, West Virginia contract packaging and food manufacturer, has acquired Vita Specialty Foods, including its subsidiaries Virginia Honey Company and The Halifax Group (Oak Hill Farms). The deal expands SVB Foods' product portfolio and enhances its private-label and licensing capabilities for dressings, sauces, marinades and related condiment products.

4x4 Capital Acquires Sports and Active Nutrition Division of The Bountiful Company

October 4, 2021

Consumer Products

4x4 Capital has acquired the former sports and active nutrition division of The Bountiful Company from KKR and Carlyle, taking control of a portfolio that includes Pure Protein, Body Fortress, MET‑Rx and Balance. The acquisition creates a focused consumer nutrition platform led by CEO Kent Cunningham; financial terms were not disclosed.