4x4 Capital Acquires Sports and Active Nutrition Division of The Bountiful Company

Bain Capital Acquires Significant Stake in 1440 Foods

December 13, 2023

Food & Beverage

Bain Capital Private Equity has signed a definitive agreement to acquire a significant stake in 1440 Foods, a New York–based portfolio of sports and active nutrition brands, alongside existing investor 4x4 Capital. The transaction (expected to close in December) will leave CEO Azania Andrews and the current management team in place; debt financing is being provided by Fortress Investment Group.

Nestlé Acquires The Bountiful Company's Core Vitamin Brands for $5.75B

August 9, 2021

Food & Beverage

Nestlé (via Nestlé Health Science) agreed to acquire the core vitamin and supplement brands of The Bountiful Company from KKR and Carlyle for $5.75 billion, integrating brands such as Nature's Bounty, Solgar, Puritan's Pride and Osteo Bi‑Flex into its NHSc portfolio. The deal (expected/closed in H2 2021) brings roughly 4,000–4,500 employees into Nestlé Health Science and establishes Nestlé as a global leader in vitamins, minerals and nutritional supplements across mass retail, specialty retail and e‑commerce.

VitaNatural USA Inc. Acquires Vitamin Bounty

September 11, 2023

Consumer Products

VitaNatural USA Inc. completed the acquisition of dietary supplement brand Vitamin Bounty. The purchase brings a digitally-native portfolio with retail distribution into VitaNatural's wellness platform, with the combined management team aiming to expand product assortment, marketing and distribution across e-commerce and grocery channels.

Westcap Invests in Fit Foods LP

February 4, 2026

Food & Beverage

Westcap Mgt. Ltd., through its Westcap MBO III fund, completed an investment in Fit Foods LP, a Canadian manufacturer and distributor of sports nutrition and healthy-living supplement brands including MUTANT, Pure Vita Labs, Whey Gourmet and North Coast Naturals. The deal positions Fit Foods as a platform for Westcap to support growth and expansion while founder Jim McMahon remains an ongoing shareholder and the company continues operating from its Port Coquitlam, British Columbia manufacturing and warehousing facilities.

Bounteous Acquires FortyFour

December 8, 2020

Marketing & Advertising

Bounteous, a Chicago-based digital transformation agency backed by Mountaingate Capital, has acquired Atlanta-based commerce and customer experience agency FortyFour. The acquisition strengthens Bounteous's Magento and commerce capabilities and brings FortyFour's enterprise clients (including Coca‑Cola, Fiserv and Boehringer Ingelheim) and team into the Bounteous organization.

Balance Point Capital Invests in Vital Nutrients Holdings (d/b/a Blueroot Health)

May 24, 2022

Consumer Products

Balance Point Capital (and its affiliated funds) provided financing to Vital Nutrients Holdings, Inc. d/b/a Blueroot Health to support a company recapitalization and to fund Blueroot's acquisition of Fairhaven Health. The transaction positions Blueroot — a Middletown, Connecticut-based consumer health and nutraceutical platform — for further growth and distribution expansion across practitioner and e-commerce channels.