FitLife Brands Acquires Nutrology

FitLife Brands Acquires Substantially All Assets of MusclePharm Corporation

October 10, 2023

Consumer Products

FitLife Brands, Inc. (Nasdaq: FTLF) closed on October 10, 2023 the acquisition of substantially all of the assets of MusclePharm Corporation via a Section 363 bankruptcy asset purchase for approximately $18.5 million in cash. The purchase — financed with a $10.0 million term loan from First Citizens Bank and FitLife’s cash — transferred MusclePharm’s brands and assets to FitLife while FitLife assumed none of MusclePharm’s liabilities except de minimis cure costs.

TB12 Acquires VitalFit Nutrition

January 15, 2020

Food & Beverage

TB12, the performance lifestyle brand co-founded by Tom Brady, has acquired VitalFit Nutrition, a Boston-based maker of plant-based recovery and nutritional supplements. The deal will integrate VitalFit's products (Tart Cherry, Rested, RedRoot) into TB12 Performance & Recovery Centers and TB12sports.com, and VitalFit co-founders will join TB12's product innovation team; financial terms were not disclosed.

Smart for Life, Inc. Acquires Purely Optimal Nutrition

April 8, 2024

Food & Beverage

Smart for Life, Inc. (Nasdaq: SMFL), a publicly held nutraceuticals holding company, entered a definitive agreement to acquire Purely Optimal Nutrition, a North America-focused eCommerce nutraceuticals company. The acquisition is expected to close within eight weeks, and Smart for Life said the deal will expand its product offering, drive additional revenue (Purely Optimal is estimated to generate over $8 million in revenue and ~$1 million in Adjusted EBITDA) and create economies of scale across its operations.

New Mountain Capital Acquires Natrol and Combines It with Jarrow Formulas under Vytalogy Wellness

November 30, 2020

Consumer Products

An affiliate of New Mountain Capital completed the acquisition of Natrol from Aurobindo Pharma and will combine Natrol with its existing portfolio company Jarrow Formulas. The two brands are now operated under the new corporate name Vytalogy Wellness to create a larger consumer health and wellness platform focused on vitamins, supplements and related product categories.

Tilia Holdings Acquires NutriScience Innovations

May 4, 2021

Food & Beverage

Chicago-based private equity firm Tilia Holdings completed the acquisition of NutriScience Innovations, a Milford, Connecticut developer and supplier of branded nutritional and specialty ingredients. The sellers on the transaction included Akoya Capital, Lakeview Equity Partners and Greyrock Capital Group; NutriScience's CEO Alan Yengoyan will remain in his role to support the company's next phase of growth.

OmniActive Health Technologies Acquires ENovate Biolife

November 4, 2024

Food & Beverage

OmniActive Health Technologies has acquired ENovate Biolife to expand its portfolio of clinically validated botanical and specialty active ingredients for dietary supplements, functional foods and sports nutrition. The acquisition strengthens OmniActive's R&D, clinical and commercial capabilities and aims to accelerate global distribution of ENovate's ingredients such as Muvz, RedNite and Oxyjun.