FitLife Brands Acquires Substantially All Assets of MusclePharm Corporation

FitLife Brands Acquires Nutrology

April 13, 2021

Food & Beverage

FitLife Brands, Inc. (OTC Pink: FTLF) acquired substantially all of the assets of Nutrology in an all-cash deal that closed April 7, 2021. The acquisition adds Nutrology’s plant‑based and natural sports nutrition product line to FitLife’s portfolio and is expected to be immediately accretive while expanding FitLife’s presence in the growing natural/vegan supplement category.

FitLife Brands Acquires Mimi's Rock Corp.

February 28, 2023

Consumer Products

FitLife Brands, Inc. has completed the acquisition of Mimi's Rock Corp. through a statutory plan of arrangement, making Mimi's Rock an indirect wholly owned subsidiary. The transaction expands FitLife's portfolio of dietary supplement and wellness brands and was financed with cash on hand plus proceeds from a $12.5 million term loan.

KPS Capital Partners to Acquire Life Fitness (Brunswick's Fitness Business)

May 6, 2019

Manufacturing

KPS Capital Partners has signed a definitive agreement to acquire Brunswick Corporation's fitness business, including the Life Fitness brand, for approximately $490 million in cash. The transaction, a divestiture of Brunswick's fitness division, will establish Life Fitness as an independent company headquartered in Rosemont, Illinois, and is expected to close in Q2 2019, subject to customary approvals.

Xponential Fitness Acquires Body Fit Training for $44M

October 13, 2021

Healthcare Services

Xponential Fitness, Inc. acquired Australia-based fitness franchisor Body Fit Training (BFT) for $44 million in a mix of cash and debt. Xponential acquired BFT's intellectual property, will support nearly 130 open franchised studios (and ~150 obligated to open) across Australia, New Zealand and Singapore while expanding the brand into the United States and Canada; BFT's co-CEOs will remain as master franchisors in APAC.

Johnson Health Tech Retail Acquires BowFlex Assets for $37.5M

April 23, 2024

Consumer Products

Johnson Health Tech Retail, Inc., the U.S. retail subsidiary of Taiwan-based Johnson Health Tech Co., Ltd., purchased substantially all assets of BowFlex in a bankruptcy auction for $37.5 million. The asset purchase (approved by the bankruptcy court April 15, 2024, and closed April 22, 2024) includes the BowFlex, Schwinn and JRNY brands, finished goods and parts inventory, and will be integrated into Johnson Health Tech's North American sporting goods/ecommerce operations.

Smart for Life, Inc. Acquires Purely Optimal Nutrition

April 8, 2024

Food & Beverage

Smart for Life, Inc. (Nasdaq: SMFL), a publicly held nutraceuticals holding company, entered a definitive agreement to acquire Purely Optimal Nutrition, a North America-focused eCommerce nutraceuticals company. The acquisition is expected to close within eight weeks, and Smart for Life said the deal will expand its product offering, drive additional revenue (Purely Optimal is estimated to generate over $8 million in revenue and ~$1 million in Adjusted EBITDA) and create economies of scale across its operations.