Johnson Health Tech Retail Acquires BowFlex Assets for $37.5M
April 23, 2024
Johnson Health Tech Retail, Inc., the U.S. retail subsidiary of Taiwan-based Johnson Health Tech Co., Ltd., purchased substantially all assets of BowFlex in a bankruptcy auction for $37.5 million. The asset purchase (approved by the bankruptcy court April 15, 2024, and closed April 22, 2024) includes the BowFlex, Schwinn and JRNY brands, finished goods and parts inventory, and will be integrated into Johnson Health Tech's North American sporting goods/ecommerce operations.
- Buyers
- Johnson Health Tech Retail, Inc., Johnson Health Tech Co., Ltd.
- Targets
- BowFlex Inc.
- Sellers
- BowFlex Inc.
- Industry
- Consumer Products
- Location
- Washington, United States
- Transaction Type
- Buyout
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