Johnson Health Tech Retail Acquires BowFlex Assets for $37.5M

April 23, 2024

Johnson Health Tech Retail, Inc., the U.S. retail subsidiary of Taiwan-based Johnson Health Tech Co., Ltd., purchased substantially all assets of BowFlex in a bankruptcy auction for $37.5 million. The asset purchase (approved by the bankruptcy court April 15, 2024, and closed April 22, 2024) includes the BowFlex, Schwinn and JRNY brands, finished goods and parts inventory, and will be integrated into Johnson Health Tech's North American sporting goods/ecommerce operations.

Buyers
Johnson Health Tech Retail, Inc., Johnson Health Tech Co., Ltd.
Targets
BowFlex Inc.
Sellers
BowFlex Inc.
Location
Washington, United States
Transaction Type
Buyout

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