Snapdragon-Led Investor Group Acquires Better Being Co. from HGGC
December 16, 2025
A syndicate of global investors led by Snapdragon Capital Partners, with financing provided by funds managed by Strategic Value Partners (SVP), has acquired Better Being Co. HGGC has sold its remaining stake and exited the business after an eight-year partnership; the new investors committed a financial reserve to support near-term acquisitions to expand Better Being's brand portfolio and global reach. Better Being, a vertically integrated manufacturer and marketer of dietary supplements and personal care brands (including Solaray and Zhou Nutrition), is headquartered in Utah and employs nearly one thousand people.
- Buyers
- Snapdragon Capital Partners, LLC, Funds managed by Strategic Value Partners, LLC (SVP)
- Targets
- Better Being Co.
- Sellers
- HGGC, LLC
- Industry
- Consumer Products
- Location
- Utah, United States
- Transaction Type
- Buyout
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