Swander Pace Capital-led Group Acquires Bragg Live Food Products
June 25, 2019
Bragg Live Food Products, the historic apple cider vinegar and health-focused foods brand headquartered in Santa Barbara, California, has been acquired by an investor group led by private equity firm Swander Pace Capital alongside Dragoneer Investment Group and co-investors Katy Perry, Orlando Bloom, and Hayden Slater. The investors plan to partner with Bragg's leadership to expand distribution and bring the brand to more consumers across retail and e-commerce channels.
- Buyers
- Swander Pace Capital, Dragoneer Investment Group, Katy Perry, Orlando Bloom, Hayden Slater
- Targets
- Bragg Live Food Products
- Industry
- Consumer Products
- Location
- California, United States
- Transaction Type
- Buyout
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