Swander Pace Capital-led Group Acquires Bragg Live Food Products

June 25, 2019

Bragg Live Food Products, the historic apple cider vinegar and health-focused foods brand headquartered in Santa Barbara, California, has been acquired by an investor group led by private equity firm Swander Pace Capital alongside Dragoneer Investment Group and co-investors Katy Perry, Orlando Bloom, and Hayden Slater. The investors plan to partner with Bragg's leadership to expand distribution and bring the brand to more consumers across retail and e-commerce channels.

Buyers
Swander Pace Capital, Dragoneer Investment Group, Katy Perry, Orlando Bloom, Hayden Slater
Targets
Bragg Live Food Products
Location
California, United States
Transaction Type
Buyout

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