Yellow Wood Partners Acquires Scholl Brand from Reckitt Benckiser

Yellow Wood Partners Acquires Dr. Scholl's Brand from Bayer

July 22, 2019

Consumer Products

Yellow Wood Partners agreed to buy the Dr. Scholl's business from Bayer for $585 million and completed the transaction in November 2019. The PE firm created Scholl's Wellness Company as a standalone platform to steward the iconic foot-care brand (Dr. Scholl's generated $234 million in sales in 2018) and will take on ~30 dedicated U.S. and Canadian brand personnel.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

Yellow Wood Partners Acquires Suave North American Beauty & Personal Care Brands from Unilever

February 14, 2023

Consumer Products

Yellow Wood Partners has completed the acquisition of the Suave beauty and personal care brand in North America from Unilever and formed a new stand‑alone Suave Brands Company to house the business. The deal, announced in February and completed in May 2023, names Daniel Alter as CEO and positions the platform to pursue additional beauty and personal care brand acquisitions.

Suave Brands Company (Yellow Wood) Acquires ChapStick from Haleon

January 25, 2024

Consumer Products

Suave Brands Company, a Yellow Wood Partners portfolio company, has acquired the ChapStick brand from Haleon. The transaction closed in the first half of 2024 and results in Haleon becoming a shareholder in Suave Brands Company as the buyers integrate ChapStick into the Suave platform to drive marketing, sales and operational synergies.

Yellow Wood Partners Forms Beacon Wellness Brands with Acquisition of PlusOne and Other Clio Brands

March 17, 2022

Consumer Products

Yellow Wood Partners formed a new sexual wellness platform, Beacon Wellness Brands, by acquiring several brands from Clio led by the PlusOne anchor brand. The acquired portfolio (including PlusOne, Deia, Plum Beauty, PalmPerfect and Mowbie) will be sold through mass and drug retail channels and e-commerce, and Beacon will be headquartered in Newton, Massachusetts with Clio founder Jamie Leventhal continuing to lead the platform.

Blanchon Group Acquires Dr Schutz

December 3, 2024

Manufacturing

Blanchon Group has acquired Dr Schutz, the German family-owned specialist in floor renovation, protection and maintenance products, in a deal supported by private equity partners IK Partners and Abenex. The acquisition adds Dr Schutz’s product lines, five main sites and ~90 employees to Blanchon’s network and is intended to accelerate Blanchon’s international expansion and strengthen its flooring capabilities across Europe, particularly in Germany and the DACH region.