Suave Brands Company (Yellow Wood) Acquires ChapStick from Haleon

Yellow Wood Partners Acquires Suave North American Beauty & Personal Care Brands from Unilever

February 14, 2023

Consumer Products

Yellow Wood Partners has completed the acquisition of the Suave beauty and personal care brand in North America from Unilever and formed a new stand‑alone Suave Brands Company to house the business. The deal, announced in February and completed in May 2023, names Daniel Alter as CEO and positions the platform to pursue additional beauty and personal care brand acquisitions.

Yellow Wood Partners Acquires Scholl Brand from Reckitt Benckiser

February 24, 2021

Consumer Products

Yellow Wood Partners has acquired the Scholl footcare brand (operations outside the Americas) from Reckitt Benckiser, reuniting it with Yellow Wood’s Dr. Scholl's business in the Americas to create a global footcare platform. The deal, which includes brands such as Amopé, Krack and Eulactol, creates a combined business with retail sales exceeding $700 million and aims to accelerate geographic expansion, product innovation and e-commerce growth.

Yellow Wood Partners Acquires Dr. Scholl's Brand from Bayer

July 22, 2019

Consumer Products

Yellow Wood Partners agreed to buy the Dr. Scholl's business from Bayer for $585 million and completed the transaction in November 2019. The PE firm created Scholl's Wellness Company as a standalone platform to steward the iconic foot-care brand (Dr. Scholl's generated $234 million in sales in 2018) and will take on ~30 dedicated U.S. and Canadian brand personnel.

Yellow Wood Partners Forms Beacon Wellness Brands with Acquisition of PlusOne and Other Clio Brands

March 17, 2022

Consumer Products

Yellow Wood Partners formed a new sexual wellness platform, Beacon Wellness Brands, by acquiring several brands from Clio led by the PlusOne anchor brand. The acquired portfolio (including PlusOne, Deia, Plum Beauty, PalmPerfect and Mowbie) will be sold through mass and drug retail channels and e-commerce, and Beacon will be headquartered in Newton, Massachusetts with Clio founder Jamie Leventhal continuing to lead the platform.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

Yellow Wood's Suave Brands and Elida Beauty Merge to Form Evermark

January 20, 2026

Consumer Products

Yellow Wood Partners has combined two of its portfolio companies, Suave Brands Company and Elida Beauty, in a merger that creates Evermark, a global personal care platform representing about $1.9 billion in annual retail sales. Ares Credit funds led a $1.6 billion debt financing to support the transaction; leadership will be led by Daniel Alter as CEO with Alfie Vivian as President, Europe.