Unilever Acquires Paula's Choice from TA Associates

Unilever Acquires Personal Care Brand Wild

April 1, 2025

Consumer Products

Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.

Yellow Wood Partners Acquires Elida Beauty from Unilever

June 6, 2024

Consumer Products

Yellow Wood Partners completed the acquisition of Elida Beauty, a portfolio of legacy Unilever beauty and personal care brands (including Q-tips, Caress, Ponds for North America/Europe, Impulse, Noxzema, Monsavon and Timotei). The transaction is a corporate carve-out from Unilever; Yellow Wood will operate Elida Beauty as an independent company with offices in Dallas, London and Paris and has named Alfie Vivian as CEO to lead the next phase of growth.

Yellow Wood Partners Acquires Suave North American Beauty & Personal Care Brands from Unilever

February 14, 2023

Consumer Products

Yellow Wood Partners has completed the acquisition of the Suave beauty and personal care brand in North America from Unilever and formed a new stand‑alone Suave Brands Company to house the business. The deal, announced in February and completed in May 2023, names Daniel Alter as CEO and positions the platform to pursue additional beauty and personal care brand acquisitions.

Brentwood Associates Makes Strategic Growth Investment in Pacifica Beauty

January 28, 2022

Consumer Products

Brentwood Associates has made a strategic growth investment in Pacifica Beauty and joined with the company to accelerate its omnichannel and international expansion. The investment coincides with the appointment of Nathalie Kristo as CEO and a leadership reorganization intended to scale the brand’s DTC, retail, and global distribution efforts.

Unilever Acquires K18 Haircare

January 3, 2024

Consumer Products

Unilever has agreed to acquire premium biotechnology haircare brand K18, with the deal expected to close in the current quarter (targeted Q1 2024). K18 — known for its proprietary K18Peptide and sold through salons, retail and e-commerce — will join Unilever’s Prestige unit as part of the company’s strategy to grow its premium beauty portfolio and add differentiated biotech haircare capabilities.

Colgate-Palmolive Acquires Hello Oral Care Brand

January 23, 2020

Consumer Products

Colgate-Palmolive Company has agreed to acquire Hello Products LLC, a fast-growing premium U.S. oral care brand, from Tenth Avenue Holdings. The deal expands Colgate’s portfolio into a younger, lifestyle-oriented oral care segment and will be financed with cash and debt; Hello’s founder and CEO will remain in leadership roles.