Colgate-Palmolive Acquires Hello Oral Care Brand
January 23, 2020
Colgate-Palmolive Company has agreed to acquire Hello Products LLC, a fast-growing premium U.S. oral care brand, from Tenth Avenue Holdings. The deal expands Colgate’s portfolio into a younger, lifestyle-oriented oral care segment and will be financed with cash and debt; Hello’s founder and CEO will remain in leadership roles.
- Buyers
- Colgate-Palmolive Company
- Targets
- Hello Products LLC
- Sellers
- Tenth Avenue Holdings
- Industry
- Consumer Products
- Location
- New Jersey, United States
- Transaction Type
- Buyout
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