Edgewell Personal Care Company Acquires Billie Inc.

Essity Acquires Edgewell Personal Care's Feminine Care Business

February 2, 2026

Consumer Products

Essity has completed the acquisition of Edgewell Personal Care’s feminine care business — including the Carefree, Stayfree and o.b. brands in North America and global feminine care rights for Playtex — for USD 340 million on a cash- and debt-free basis. The deal includes a production facility in Dover, Delaware and will be consolidated into Essity's accounts as of February 2, 2026, supporting Essity's strategy to expand its presence in the US feminine care category.

Edgewell Personal Care Acquires CREMO Company for $235M

August 4, 2020

Consumer Products

Edgewell Personal Care Company agreed to acquire CREMO Company in an all-cash transaction valued at $235 million, initially announced on August 4, 2020. The deal — intended to expand Edgewell's portfolio in men's grooming — received FTC approval and closed on September 3, 2020.

Unilever Acquires Personal Care Brand Wild

April 1, 2025

Consumer Products

Unilever has acquired Wild, a UK-founded digitally native personal care brand known for refillable, plant-based deodorants, lip balms and bodycare products. The acquisition — terms undisclosed — is intended to strengthen Unilever's premium and sustainable personal care portfolio and accelerate Wild's growth across DTC, retail and international markets.

Colgate-Palmolive Acquires Hello Oral Care Brand

January 23, 2020

Consumer Products

Colgate-Palmolive Company has agreed to acquire Hello Products LLC, a fast-growing premium U.S. oral care brand, from Tenth Avenue Holdings. The deal expands Colgate’s portfolio into a younger, lifestyle-oriented oral care segment and will be financed with cash and debt; Hello’s founder and CEO will remain in leadership roles.

Bill.com Acquires Divvy

June 1, 2021

Cloud & SaaS

Bill.com acquired Divvy, a Draper, Utah-based leader in spend management, in a stock-and-cash transaction valued at approximately $2.5 billion (about $625M cash and $1.875B in Bill.com stock). The deal integrates Divvy’s expense management software and corporate card capabilities into Bill.com’s cloud financial operations platform to give SMB customers a one‑stop solution for AP, AR and spend management.

Bregal Unternehmerkapital Makes Majority Investment in Billbee GmbH

November 8, 2023

Cloud & SaaS

Funds advised by Bregal Unternehmerkapital have made a majority investment in Billbee GmbH, a Twistetal-based provider of multichannel e-commerce SaaS for small retailers in the DACH region. Billbee will serve as the nucleus of an e-commerce software group to pursue organic growth and add-on acquisitions; founder Jan Krause will retain a stake and the company will continue to be led by Managing Director David Pohlmann.